Canvas Eye Mousse

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

People who prefer a lighter silicone feel or want improved spreadability without heaviness.

It evaporates after application, leaving minimal residue on the hair. It is commonly used to help distribute other conditioning ingredients more evenly.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Those looking for oil absorption, dry cleansing benefits, or added grip in styling products.

It is commonly used in dry shampoos and texturising formulas to help refresh the hair and support lift. Its smooth, lightweight particles contribute to a soft feel.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for smoother, more manageable hair textures.

It is a waxy, fatty ingredient that also supports product texture and spreadability. It is commonly used in creams, balms and conditioning formulas.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Those wanting smoother, easier-to-detangle hair without a heavy feel.

This emollient ester is commonly used to enhance spreadability and give formulations a silky texture. It is well tolerated in most haircare products.

Those interested in the colour tone or opacity of tinted or colour-depositing hair products.

Iron oxides are widely used because they provide consistent colour and remain stable in a variety of formulations.

Those looking for frizz control, slip, or a silky finish without heavy build-up.

It is often used in styling products to improve spreadability and create a soft-touch feel. It tends to feel lighter than many traditional silicones.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

Those wanting softness and slip without heavy buildup, including fine or easily weighed-down hair types.

It is a versatile ester used to enhance spreadability and reduce greasiness in formulations. It can also help improve the feel of other conditioning agents and oils.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People seeking improved detangling, reduced frizz and enhanced shine; formulators needing a water-dispersible silicone for leave‑on or rinse‑off products.

This is a modified dimethicone with PEG/PPG side chains that makes it more water-dispersible than straight silicones, so it can rinse more easily and mix into a wider range of formulations. Like many conditioning silicones, repeated heavy use without periodic cleansing may lead to mild build-up on very fine hair.

Chemically it is a dimethicone backbone functionalised with cetyl and PEG/PPG polyether groups, which provide emulsifying, dispersing and wetting properties in addition to typical silicone benefits (slip, film formation, anti-static). It is commonly used at low levels in conditioners, leave‑in treatments, serums and styling products to improve combability, reduce friction and impart smoothness and shine.

Those who prefer products with modern, non-ethoxylated emulsifiers.

It is commonly used in creams, styling products and colour cosmetics to create smooth, uniform textures. It can also support a lightweight feel in formulations.

People looking for products that aim to improve scalp condition, hair strength or visible signs of ageing on the hairline/scalp; generally suitable for most hair types.

Palmitoyl oligopeptide is designed to mimic natural peptide fragments and is often included to encourage repair and improve surface texture; it is used at low concentrations and is typically well tolerated. It is a targeted active rather than a cleansing or styling ingredient, so it appears mainly in serums, treatments and leave-on formulations.

Chemically, the palmitoyl (fatty) portion helps the peptide penetrate or associate with skin and hair surfaces. In skin science it has been shown to influence collagen and extracellular matrix-related pathways; in haircare it is used to support tensile strength and surface smoothness. Formulators add it for anti‑ageing and conditioning claims; stability and performance depend on formulation pH and preservative system.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.

It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.

People using clarifying or colour-care products may appreciate its ability to support brightness and maintain product performance.

It can also function as an antioxidant, helping protect formulas from oxidation. Its presence does not typically affect how a product feels or performs on the hair.

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.