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The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl AlcoholConditioning agents
Fatty alcohol conditioner
A fatty alcohol that helps soften hair and improve the texture of formulations.
May suit
People looking for smoother, more manageable hair or richer, creamier product textures.
Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Behentrimonium ChlorideConditioning agents
Conditioning agent
A conditioning agent that helps detangle and soften, reducing static and roughness.
May suit
Most hair types, especially tangle-prone or coarse hair.
Worth knowing
A common conditioner ingredient despite the chloride name, which simply describes its chemistry.
CyclopentasiloxaneSilicones
Slip and shine agent
A lightweight silicone that spreads product evenly and gives a silky, fast-absorbing feel.
May suit
People wanting a light, non-greasy smoothing or shine finish.
Worth knowing
Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.
PanthenolConditioning agents
Conditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suit
Most hair types, especially dry or dull hair.
Worth knowing
A versatile, well-tolerated conditioning ingredient.
Argania Spinosa Kernel OilOils and butters
Conditioning oil
Softens and nourishes the hair, adding slip and a conditioned, glossy feel.
May suit
Dry, dull or frizz-prone hair.
Worth knowing
A popular conditioning oil used across many treatment and shine products.
Propylene GlycolHumectants
Humectant
Helps hold moisture and carry other ingredients through the formula.
May suit
Most hair types as part of a moisturising formula.
Worth knowing
A widely used humectant and carrier ingredient.
Cetyl AlcoholConditioning agents
Emollient and texture enhancer
Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.
May suit
Those looking for conditioning, slip, or richer textures in their haircare products.
Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
Isopropyl AlcoholSolvents
Solvent
Helps dissolve ingredients and supports quick-drying formulas.
May suit
Those using styling products that benefit from fast evaporation, such as sprays.
Worth knowing
It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.
Caprylyl GlycolHumectants
Humectant
Helps attract and hold moisture in hair and scalp while supporting product stability.
May suit
Those looking for added hydration or smoother-feeling hair.
Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl CinnamalFragrance ingredients
Fragrance component
A fragrance ingredient used to give products a light, floral scent.
May suit
Those who enjoy subtly scented haircare products.
Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
GeraniolFragrance ingredients
Fragrance component
Geraniol is a fragrant compound that adds a light floral note to haircare products.
May suit
Those who enjoy floral-scented hair products or are checking for specific fragrance components.
Worth knowing
It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.
CitralFragrance ingredients
Fragrance component
Citral is a fragrance ingredient used to provide a fresh, citrus-like scent.
May suit
Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.
Worth knowing
Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.