American Crew Daily Deep Moisturizing Shampoo

"Fantastic product from AC use everyday. Great price when purchased in this size " - Peter

American Crew

Daily Deep Moisturizing Shampoo

4.7 (15)

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$39.96

$49.95

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Estimated delivery: Thu, Jul 23rd - Tue, Jul 28th

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Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

"Fantastic product from AC use everyday. Great price when purchased in this size " - Peter

Why You’ll love it

Turn dry, tired hair into something you actually want to run your hands through.

Cleanses sweat and build-up without leaving hair squeaky or tight.

Light, masculine scent keeps hair smelling fresh after long days.

Leaves strands smoother, easier to comb, and less prone to roughness.

Description

American Crew Daily Deep Moisturizing Shampoo is a cleansing shampoo that restores softness and lasting moisture.

This gentle formula washes away daily dirt, sweat, and product build-up without stripping your scalp. It works by using mild surfactants and hydrating agents to clean the hair fibre while locking in moisture.

The texture is smooth and rich, creating a creamy lather that feels cushioning on the scalp. A subtle, masculine scent leaves hair smelling fresh and clean without being overpowering.

Ideal for men with normal to dry hair, it’s perfect for everyday showers or after the gym. With regular use, hair feels softer, easier to comb, and more comfortable against the scalp.

Expect hair that looks more polished, feels supple, and stays touchably hydrated throughout the day.

Directions

How To Use American Crew Daily Deep Moisturizing Shampoo

Wet hair thoroughly with warm water.
Apply a small amount of shampoo to your palms.
Massage into scalp and hair for 30–60 seconds.
Rinse well until water runs clear.
Repeat if needed, then follow with conditioner if desired.
Use daily or as often as you wash your hair.

Ingredients

American Crew Daily Deep Moisturizing Shampoo Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Glycerin, PEG-7 Glyceryl Cocoate, PEG-12 Dimethicone, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tocopheryl Acetate, Citric Acid, PEG-150 Distearate, Tetrasodium EDTA, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Parfum/Fragrance, Limonene, Linalool.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Sodium Laureth Sulfate Cleansers / surfactants

Cleanser

Helps cleanse the hair and scalp by removing oil, sweat and product build-up.

May suit
Oily scalps, heavy product users and people who like a strong cleanse.

Worth knowing
May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Guar Hydroxypropyltrimonium Chloride Conditioning agents

Conditioning polymer

A conditioning polymer that helps smooth hair and improve slip.

May suit
Those looking for softer, easier-to-detangle hair.

Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Tocopheryl Acetate Conditioning agents

Antioxidant and conditioning support

A stable form of vitamin E used to help condition hair and support product stability.

May suit
Those looking for added conditioning support or antioxidant benefits in their haircare.

Worth knowing
It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Tetrasodium EDTA Chelating agents

Chelating agent

Helps bind metal ions in water to improve product stability and performance.

May suit
Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Worth knowing
Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Potassium Sorbate Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone who uses water-based products that benefit from reliable preservation.

Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.