Dualsenses Ultra Volume Shampoo

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

People looking for mild cleansing, including those with dry, fine or colour‑treated hair.

It is known for producing a soft, low‑irritancy lather and is often used in gentler shampoo formulas. It can also support a smoother feel compared with stronger surfactants.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for enhanced styling hold or frizz control.

It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Anyone wanting gentler conditioning benefits in shampoos, conditioners or styling products.

It is a PEG-modified glyceride blend that can also support mild cleansing and emulsification in formulas. It is commonly used to balance cleansing with a softer, more conditioned feel.

People looking for added volume, beachy texture or stronger curl definition.

It is a simple mineral salt often used in styling sprays to create a firmer, more textured feel. Usage levels vary depending on how much definition or hold is desired.

Those looking for scalp-balancing benefits, including people with oilier scalps or scalp congestion.

It is valued for helping to maintain scalp comfort while also supporting hydration thanks to the PCA portion. Often used in both skincare and haircare for its balancing properties.

Those looking for products that disperse fragrance or oils evenly without feeling heavy.

It is commonly used in shampoos, conditioners and styling products to keep formulas stable and uniform. It also supports a smooth texture and even distribution of ingredients.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

Those wanting products that stay fresh and stable over time.

It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those seeking added softness and manageability without heavy buildup.

It is an ester of PCA, a molecule often used for moisture retention, combined with a lightweight emollient chain for a smooth feel. It is commonly included to improve slip and overall hair feel.

Those interested in how a product’s pH is balanced for performance and comfort.

Potassium Hydroxide is used in very small amounts to achieve the desired pH during formulation and is not present at high levels in finished products.

Those looking for light, gentle cleansing or improved rinse-off in haircare formulas.

It is often used alongside other surfactants to adjust foam and improve product texture. It also helps blend oil- and water-based ingredients for consistent formulas.

Those looking to improve hair softness, manageability, or the appearance of damaged or chemically treated hair.

These protein–carbohydrate complexes are often used in lightweight formulas to support hair strength without heaviness.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Anyone who wants products to stay fresh and stable over time.

Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.

Anyone using products that benefit from a long, reliable shelf life.

Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.