Foaming Pomade 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People who use styling products that benefit from quick drying or a lightweight feel.

Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in formulas that use alternative preservative systems.

It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those wanting lightweight hydration without heaviness in styling or care products.

It also acts as a solvent that helps other ingredients disperse evenly in a formula. Its light texture makes it suitable for a wide range of haircare products.

Those interested in product texture or performance consistency.

It can also act as a mild fixative, helping some styling ingredients work more effectively. Its gentle profile makes it a versatile component in many formulations.

People seeking reduced frizz, improved slip and easier detangling.

This type of silicone is often used for its ability to provide long-lasting smoothness without heavy build-up. It is commonly found in serums, conditioners and leave-ins for added manageability.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.