"The best purple conditioner, I have tried most purple shampoos and find this one the best." - Kirsty
Indola

Innova Color Silver Shampoo

4.7 (7)
$14.95
or 4 payments of with
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Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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"The best purple conditioner, I have tried most purple shampoos and find this one the best." - Kirsty
Why you’ll love it
Blonde
  • Neutralises unwanted brassy yellows while repairing the hair structure.
  • Ideal for blonde, white and grey hair.
  • Contains hydrolised keratin, which helps repair the hair structure.
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4.7out of 5
7 ratings · 7 reviews
100% rated 4 stars or higher
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Most helpful review
Laura
Verified purchase
Purchased: 300ml

Makes my hair nice and silver, not patchy purple!

17 Jan 2019
This is honestly the best purple shampoo Ive used. Others (Fanola, Base as an example) have left an uneven purple tinge in some parts of my hair, but when I use this (I leave it in for about 10 minutes, once a week, for a grey look), my hair comes out a beautiful, even silver colour.
Note that I have medium brown hair that has been lightened to a very, very light blonde, and my hair is fine and naturally a bit frizzy but not badly damaged as I trim it regularly - this shampoo does not dry it out at all. Its been my staple for the last six months and I dont plan to change!

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Kirsty

Best purple shampoo

21 Jun 2019
The best purple conditioner, I have tried most purple shampoos and find this one the best.
Andrea
Verified purchase
Purchased: 300ml (Silver)

Best blonde shampoo-ever!

26 Mar 2016
This is the best toning shampoo for blondes, ever made.
Its not drying, smells fantastic, and most importantly, works perfectly.
It seems to tone both yellow and orange tones in hair.
Kylie
Verified purchase
Purchased: 300ml (Silver)

Great!

2 Aug 2015
I\m used to using DeLorenzo Silver Shampoo and this definitely gives it a run for its money. It lathers better - because unlike DeLorenzo it is not sulphate free - but if you\re on a budget, it works wonderfully and hasn\t dried out my hair like some other toning shampoos.
Sherene
Verified purchase
Purchased: 300ml (Silver)

Good bye brassy yellow

11 Oct 2013
Great results in eliminate yellow for bleached hair. A rich deep purple shampoo that lathers easily and eliminates that brassy yellow. Leaves hair soft and ready to style. Love it
Megan
Verified purchase
Purchased: 300ml (Silver)

No more Brassy Hair Colour

22 Feb 2013
The shampoo is great for keeping the colour that is done by the hairdresser. The brassy colour does not come through. Keeps my hair looking good.
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