Curls Creme 150ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for improved hold or longer-lasting style performance in gels, mousses or styling sprays.

It forms a lightweight coating on the hair to support shape and manageability. It is commonly used in styling formulas because it offers humidity resistance and flexible control.

People looking for improved styling performance, definition or longer-lasting hold.

This polymer is commonly used in gels, mousses and creams to create flexible films around the hair fibre. It can also support formula thickness and product stability.

Those looking for softer, more manageable hair or extra slip in styling products.

It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

Those seeking hydration, soothing benefits, or support for a sensitive or stressed scalp.

It is a natural stress-protection molecule that helps maintain moisture balance and resilience. It is commonly used in formulations designed to improve comfort and hydration.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People looking to support hair strength, smoothness or manageability, especially in damaged or chemically treated hair.

Hydrolysed proteins are broken down into smaller components so they can more easily interact with the hair surface. They are commonly used to enhance feel, softness and resilience in many haircare formulas.

Those interested in products that use fermentation-derived preservation systems.

It provides mild antimicrobial activity and is commonly used in modern, gentle preservation blends. Its use does not change how the product performs on the hair.

Those looking for gentle botanical ingredients that provide lightweight hydration.

Pear extracts are commonly included for their natural sugars and antioxidant content, which can complement conditioning formulas. They are generally used in small amounts to support the sensory and hydrating profile of a product.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those with colour-treated or sun-exposed hair who want extra protection from UV damage.

It offers both light conditioning and photoprotection, making it useful in leave-in and styling products. It is commonly paired with other UV filters for broader coverage.

Those looking for improved manageability and a silky feel without heavy build-up.

It is often used as a silicone alternative because it provides similar slip and shine. It also helps reduce friction during styling.

Those using products with oils or silicones who want them to rinse evenly without residue.

It is commonly used in shampoos and styling products to support stable, uniform textures. Its mild nature makes it suitable for a wide range of formulations.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.