American Crew

Light Hold Styling Gel 250ml

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$19.96
$24.95
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Estimated delivery: Mon, Aug 10th - Sat, Aug 15th

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Why You’ll love it
High Shine
Feel styled, not stiff, with light control that still lets hair move.
Keeps hair neat while looking naturally touchable, not shell-like.
Clean, subtle scent that feels fresh without overpowering your day.
Washes out easily with water, leaving no heavy residue behind.
Description
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Directions
Ingredients
  • Water (Aqua) Solvents
    Solvent

    Water acts as the main solvent that dissolves and distributes other ingredients in a formula.

    May suit

    Anyone using liquid haircare products, as water is a core component.

    Worth knowing

    It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

  • VP/VA Copolymer Thickeners and stabilisers
    Film-forming styling polymer

    A film-forming polymer that helps provide hold, texture and style retention.

    May suit

    People looking for longer-lasting hold or improved definition in styling products.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

  • PVP Thickeners and stabilisers
    Film-forming polymer

    PVP is a film-forming ingredient that helps provide hold and structure in styling products.

    May suit

    Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

  • Propylene Glycol Humectants
    Humectant

    Helps hold moisture and carry other ingredients through the formula.

    May suit

    Most hair types as part of a moisturising formula.

    Worth knowing

    A widely used humectant and carrier ingredient.

  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer Thickeners and stabilisers
    Thickener and stabiliser

    Helps thicken and stabilise formulas to create a smooth, consistent texture.

    May suit

    Those who prefer products with a rich, gel-like texture or improved spreadability.

    Worth knowing

    It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.

  • Triethanolamine pH adjusters
    pH adjuster

    Triethanolamine helps adjust and stabilise the pH of haircare formulations.

    May suit

    Those interested in how a product maintains stability and performance may find this ingredient relevant.

    Worth knowing

    It is commonly used in small amounts to help products stay within an effective pH range. Its presence supports formulation texture and consistency.

  • Polysorbate 20 Thickeners and stabilisers
    Solubiliser / emulsifier

    Helps blend oil‑based ingredients into water‑based formulas for a smooth, even texture.

    May suit

    Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

    Worth knowing

    It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

  • Jojoba Seed Oil Oils and butters
    Emollient oil

    A lightweight plant oil that helps condition and soften the hair.

    May suit

    Those seeking smoother, more manageable hair or added moisture without heaviness.

    Worth knowing

    Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

  • Panthenol Conditioning agents
    Conditioning agent

    Helps condition, soften and add a smooth, healthy feel to the hair.

    May suit

    Most hair types, especially dry or dull hair.

    Worth knowing

    A versatile, well-tolerated conditioning ingredient.

  • Tetrasodium EDTA Chelating agents
    Chelating agent

    Helps bind metal ions in water to improve product stability and performance.

    May suit

    Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

    Worth knowing

    Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

  • PEG-12 Dimethicone Silicones
    Silicone-based conditioning agent

    A water-dispersible silicone that helps soften hair, add slip and reduce frizz.

    May suit

    People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

    Worth knowing

    Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

  • Benzophenone-4 UV filters
    UV filter

    Helps absorb UV light and protect product formulas and hair colour from UV-related degradation.

    May suit

    People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

    Worth knowing

    It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.

  • Hydrolysed Wheat Protein Proteins and amino acids
    Hair-strengthening protein

    A protein derivative that helps reinforce the hair shaft and improve softness and manageability.

    May suit

    Those seeking added strength, light conditioning, or improved elasticity in their hair.

    Worth knowing

    It provides a lightweight form of protein that can help support the hair’s structure without heavy build-up. Many formulations use it to enhance overall feel and resilience.

  • Hydrolysed Wheat Starch Proteins and amino acids
    Strengthening and conditioning agent

    A hydrolysed plant-derived starch that helps condition and lightly strengthen the hair.

    May suit

    Those looking for added softness, light smoothing or gentle strengthening benefits.

    Worth knowing

    Its smaller molecular size allows it to coat hair more easily than regular starch, offering a softening effect without heaviness. It is commonly used in both rinse-off and leave-in formulations.

  • Imidazolidinyl Urea Preservatives
    Preservative

    Helps keep haircare products fresh by preventing microbial growth.

    May suit

    Those who want products with reliable preservation, especially in water-rich formulas.

    Worth knowing

    It is a widely used preservative that works by slowly releasing small amounts of formaldehyde to maintain product stability. This is common in many cosmetic preservatives and is regulated for safe use.

  • Methylparaben Preservatives
    Preservative

    Helps protect haircare products by preventing microbial spoilage.

    May suit

    Anyone who wants products to stay fresh and stable over time.

    Worth knowing

    Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.

  • Propylparaben Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone using products that benefit from a long, reliable shelf life.

    Worth knowing

    Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.

  • DMDM Hydantoin Preservatives
    Preservative

    Helps preserve haircare formulas by preventing microbial growth.

    May suit

    Those wanting products that stay fresh and stable over time.

    Worth knowing

    It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Linalool Fragrance ingredients
    Fragrance component

    A fragrance component found naturally in many flowers and spices.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Hexyl Cinnamal Fragrance ingredients
    Fragrance component

    A fragrance ingredient used to give products a light, floral scent.

    May suit

    Those who enjoy subtly scented haircare products.

    Worth knowing

    It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

  • Citronellol Fragrance ingredients
    Fragrance component

    A fragrance component with a soft floral, rose-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Geraniol Fragrance ingredients
    Fragrance component

    Geraniol is a fragrant compound that adds a light floral note to haircare products.

    May suit

    Those who enjoy floral-scented hair products or are checking for specific fragrance components.

    Worth knowing

    It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

  • Citral Fragrance ingredients
    Fragrance component

    Citral is a fragrance ingredient used to provide a fresh, citrus-like scent.

    May suit

    Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

    Worth knowing

    Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

  • CI 42090 Colourants
    Colourant

    A synthetic blue dye used to give products a vibrant blue colour.

    May suit

    Those who prefer products with a specific colour or enjoy visually distinctive formulas.

    Worth knowing

    CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.

  • CI 19140 Colourants
    Colourant

    A synthetic yellow colourant used to give products a bright, consistent hue.

    May suit

    Those interested in the appearance of their haircare products or checking for specific colour additives.

    Worth knowing

    CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Questions and Answers

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