"This product is used by my partner every day to make his hair comb more easily and to stop any fly away look." - cheryl
American Crew

Light Hold Texture Lotion 250ml

5 (2)
Save 20%
$28.76
$35.95
Only 3 remaining in stock!
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Estimated delivery: Mon, Aug 17th - Fri, Aug 21st

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review
"This product is used by my partner every day to make his hair comb more easily and to stop any fly away look." - cheryl
Why You’ll love it
Low/ Medium Shine
Get effortless, undone texture that looks styled but never overdone.
Keeps hair soft, flexible, and easy to re-style all day.
Adds light control and definition without weight or greasy residue.
Subtle, clean scent that feels fresh, not overpowering or heavy.
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • Polyquaternium-11 Conditioning agents
    Film-forming conditioner

    A film-forming polymer that helps smooth, condition and lightly hold the hair.

    May suit

    People looking for improved manageability, frizz control or soft styling hold.

    Worth knowing

    It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.

  • PVP Thickeners and stabilisers
    Film-forming polymer

    PVP is a film-forming ingredient that helps provide hold and structure in styling products.

    May suit

    Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

  • Carbomer Thickeners and stabilisers
    Thickener and stabiliser

    Carbomer helps thicken and stabilise gels, creams and styling formulas.

    May suit

    Anyone who prefers smooth, consistent textures in styling or leave-in products.

    Worth knowing

    It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

  • PEG-40 Hydrogenated Castor Oil Cleansers / surfactants
    Solubiliser and emulsifier

    Helps blend oils and fragrance into water-based formulas for even texture and performance.

    May suit

    Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

    Worth knowing

    It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

  • Triethanolamine pH adjusters
    pH adjuster

    Triethanolamine helps adjust and stabilise the pH of haircare formulations.

    May suit

    Those interested in how a product maintains stability and performance may find this ingredient relevant.

    Worth knowing

    It is commonly used in small amounts to help products stay within an effective pH range. Its presence supports formulation texture and consistency.

  • Hydroxypropyl Guar Thickeners and stabilisers
    Thickener and stabiliser

    A plant-derived polymer that helps thicken and stabilise haircare formulations.

    May suit

    Those who prefer products with a smoother, more cushioning texture or want improved slip in shampoos and conditioners.

    Worth knowing

    It can also provide light conditioning benefits by helping hair feel softer and easier to detangle. It is commonly used in both rinse-off and leave-in products.

  • Hydrolyzed Wheat Protein Proteins and amino acids
    Protein

    A plant-derived protein that helps smooth and support the hair surface.

    May suit

    Hair wanting added body, smoothness or temporary strength.

    Worth knowing

    A common protein in repair and volumising formulas.

  • Cetrimonium Chloride Conditioning agents
    Conditioning agent

    A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

    May suit

    People looking for improved manageability, detangling and smoother-feeling hair.

    Worth knowing

    It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

  • Panthenol Conditioning agents
    Conditioning agent

    Helps condition, soften and add a smooth, healthy feel to the hair.

    May suit

    Most hair types, especially dry or dull hair.

    Worth knowing

    A versatile, well-tolerated conditioning ingredient.

  • PEG-12 Dimethicone Silicones
    Silicone-based conditioning agent

    A water-dispersible silicone that helps soften hair, add slip and reduce frizz.

    May suit

    People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

    Worth knowing

    Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

  • DMDM Hydantoin Preservatives
    Preservative

    Helps preserve haircare formulas by preventing microbial growth.

    May suit

    Those wanting products that stay fresh and stable over time.

    Worth knowing

    It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

  • Methylparaben Preservatives
    Preservative

    Helps protect haircare products by preventing microbial spoilage.

    May suit

    Anyone who wants products to stay fresh and stable over time.

    Worth knowing

    Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.

  • Propylparaben Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone using products that benefit from a long, reliable shelf life.

    Worth knowing

    Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Linalool Fragrance ingredients
    Fragrance component

    A fragrance component found naturally in many flowers and spices.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Citronellol Fragrance ingredients
    Fragrance component

    A fragrance component with a soft floral, rose-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

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