MITCH Reformer 85g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for smooth, conditioned feel without the weight of traditional oils.

It is often used as a non-greasy alternative to plant oils and helps reduce frizz by smoothing the hair surface. It also supports product spreadability and a silky finish.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those with very dry, fragile or textured hair that benefits from strong moisture retention.

It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.

People looking to reduce moisture loss, add slip, or tame frizz.

Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.

Those who prefer styling or conditioning products with a richer, more structured feel.

It helps products maintain shape and consistency, particularly in waxes, balms and pomades. It can also support hold in styling formulas without feeling overly greasy.

Those with oilier scalps or people using clarifying or detox-style products.

It can give products a smooth, creamy texture and help them stay stable. In some styling products, it also adds a light, matte finish.

Those looking for plant-derived waxes that add light control and smoothness to styling products.

It creates a thin, flexible film on the hair that can enhance smoothness and shine. Often used as a vegan alternative to beeswax.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

Those with very dry, coarse or textured hair that benefits from richer conditioning.

Lanolin is derived from wool wax and is valued for its ability to boost softness and shine. It can feel rich, so it is typically used in small amounts in modern formulas.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

Those looking for smoother, more manageable hair textures.

It is a waxy, fatty ingredient that also supports product texture and spreadability. It is commonly used in creams, balms and conditioning formulas.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those wanting products with a creamy, uniform texture that spread easily through the hair.

It is a modified form of beeswax designed to mix readily into water-based systems. This makes it useful in modern conditioning creams and styling products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.