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"This is the product Ive been looking for. Gives a soft matte look with excellent hold." - Sebastian

Paul Mitchell

MITCH Reformer 85g

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$23.16

$28.95

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Estimated delivery: Wed, Jul 29th - Mon, Aug 3rd

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Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

"This is the product Ive been looking for. Gives a soft matte look with excellent hold." - Sebastian

Why You’ll love it

Turn flat, stubborn hair into matte, textured styles that actually stay put.

Strong, flexible hold that you can restyle with your fingers.

Dry, non-greasy finish that looks natural, not overdone.

Adds gritty texture and separation for relaxed, lived-in looks.

Description

Paul Mitchell MITCH Reformer is a strong-hold matte texturiser that shapes hair without shine.

This pliable putty works by coating each strand with lightweight waxes and clays, giving hair grip, structure, and long-lasting separation. The dry, matte finish makes hair look naturally styled, never greasy or stiff.

It feels smooth and creamy in your hands, then sets to a firm, touchable hold on your hair. The scent is clean and subtle, so it won’t clash with your aftershave or fragrance.

Ideal for short to medium styles, thick hair, or anyone who wants messy, lived-in texture. Use it in the morning for all-day control, or to quickly restyle before going out.

Hair feels controlled, textured, and easy to reshape throughout the day.

Directions

How To Use Paul Mitchell MITCH Reformer

Work a small amount between dry palms until it softens.
Apply to completely dry hair for best texture and grip.
Start at the back, then work through to the front.
Twist, pinch, or scrunch sections to define your shape.
Add a little more as needed for extra hold and separation.

Ingredients

Paul Mitchell MITCH Reformer Ingredients

Water (Aqua, Eau), Cetearyl Alcohol, Hydrogenated Poly(C6-14 Olefin), PEG-40 Hydrogenated Castor Oil, Petrolatum, Mineral Oil (Paraffinum Liquidum, Huile Minérale), Ozokerite, Bentonite, Euphorbia Cerifera (Candelilla) Wax, Butylene Glycol, PEG-12 Dimethicone, Lanolin Wax, VP/VA Copolymer, Tribehenin, Silica, PEG-45 Palm Kernel Glycerides, Propylene Glycol, PEG-8 Beeswax, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Disodium EDTA, Citric Acid, Limonene.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Butylene Glycol Humectants

Humectant and solvent

Butylene Glycol helps attract and hold moisture while improving the spreadability of hair products.

May suit
Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

Worth knowing
It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.