Nova Fusion Chocolate Shampoo 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who prefer richer lather or products that cleanse efficiently.

It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

People looking for gentle cleansing or improved product spreadability.

It is often used to support mild cleansing systems and to help keep formulas stable and evenly mixed.

People looking for gentle yet effective cleansing or a rich, creamy lather in shampoos.

It is often used alongside other surfactants to improve mildness and enhance foam quality. It also helps stabilise formulations and improve rinsability.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those seeking added strength, light conditioning, or improved elasticity in their hair.

It provides a lightweight form of protein that can help support the hair’s structure without heavy build-up. Many formulations use it to enhance overall feel and resilience.

People looking to support hair strength, smoothness or manageability, especially in damaged or chemically treated hair.

Hydrolysed proteins are broken down into smaller components so they can more easily interact with the hair surface. They are commonly used to enhance feel, softness and resilience in many haircare formulas.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in products with specific colours or tinted effects.

This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.

Anyone who enjoys visually distinctive or colour-themed haircare products.

It is commonly used in shampoos, conditioners and styling products to create consistent, appealing colour. The colour does not affect hair performance and is primarily for product appearance.