Color Wow Root Cover Up | My Haircare & Beauty

Why You’ll love it

Stretch your salon colour further without anyone seeing your roots.

Covers greys and regrowth in minutes, no mess or stickiness.

Natural-looking finish that moves with your hair, not stiff.

Weather-resistant colour that lasts until your next shampoo.

Description

Color Wow Root Cover Up is a mineral powder that instantly disguises regrowth and greys between salon visits.

This clever pressed powder sticks to hair, not skin, using reflective pigments to blend seamlessly with your colour. The lightweight texture feels like nothing on your scalp and leaves a natural, satin-matte finish, never chalky or sticky.

It stays put through rain and sweat, yet brushes out easily and washes away with shampoo. The compact includes a dual-ended brush so you can target partings, temples, and scattered greys with precision.

Ideal for anyone wanting to stretch time between colouring or quickly refresh roots before work, events, or photos, it helps your hair look freshly coloured and more polished in minutes.

Directions

How To Use Color Wow Root Cover Up

Use on dry, styled hair.
Load the brush with powder and tap off excess.
Apply to roots, starting where regrowth is most visible.
Use small strokes along the parting and hairline.
Layer until roots and greys are blended with your colour.
Comb lightly to soften, if needed.
Shampoo to remove.

Ingredients

Color Wow Root Cover Up Ingredients

Mica, Talc, Octyldodecyl Stearoyl Stearate, Zinc Stearate, Trimethylsiloxysilicate, Lauroyl Lysine, Boron Nitride, Silica, Dimethicone, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, [+/- May contain: CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)]. (Note: INCI may vary slightly by shade.)

Note: Please refer to bottle for full ingredients.

Mica Colourants

Adds shimmer and colour

Mica provides shimmer, pearlescence and subtle colour to haircare products.

May suit
Those who enjoy luminous or light-reflective finishes in styling or colouring products.

Worth knowing
It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.
Talc Thickeners and stabilisers

Absorbent / texturiser

Talc is a fine mineral powder used to absorb excess moisture and add light texture.

May suit
Those looking for oil absorption, dry cleansing benefits, or added grip in styling products.

Worth knowing
It is commonly used in dry shampoos and texturising formulas to help refresh the hair and support lift. Its smooth, lightweight particles contribute to a soft feel.
Octyldodecyl Stearoyl Stearate Conditioning agents

Emollient conditioning ester

Helps soften and smooth hair by adding a lightweight, conditioning feel.

May suit
Those seeking enhanced slip, reduced frizz, or a smoother finish in styling and conditioning products.

Worth knowing
This ester also contributes to a creamy product texture and helps spread other ingredients evenly through the hair.
Zinc Stearate Thickeners and stabilisers

Texture and stabilising agent

Helps improve texture, slip and stability in product formulations.

May suit
People who prefer products with a smooth, non-greasy application feel.

Worth knowing
Zinc stearate is often used in powders and creams to enhance spreadability and maintain a consistent texture. In haircare, it appears occasionally in styling or conditioning products for added slip and structure.
Trimethylsiloxysilicate Silicones

Film-forming silicone

Forms a flexible, long-lasting film on the hair to enhance smoothness and hold.

May suit
People looking for humidity resistance, frizz control or longer-lasting styling performance.

Worth knowing
This silicone is valued for providing durable hold without a heavy feel and is commonly used in styling and finishing products. It can be removed with standard cleansing shampoos.
Lauroyl Lysine Conditioning agents

Conditioning agent

A conditioning ingredient that helps improve slip and softness in hair products.

May suit
People looking for lightweight conditioning without heaviness or build-up.

Worth knowing
It is an amino acid–derived ingredient often used to enhance texture and provide a smooth feel. It can also help improve the spreadability of haircare formulations.
Boron Nitride Thickeners and stabilisers

Slip agent and texturiser

Helps improve slip, spreadability and a silky feel in haircare formulations.

May suit
Those who prefer products that enhance glide, softness or a smooth application.

Worth knowing
It is a mineral powder valued for creating a soft-focus, silky texture in many cosmetic products. It is used at low levels to enhance product aesthetics rather than to treat hair directly.
Silica Thickeners and stabilisers

Absorbent and texturising agent

Silica helps control oil, improve texture and provide slip in haircare formulas.

May suit
Those using styling or dry-finish products that benefit from a lightweight, matte feel.

Worth knowing
It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.
Dimethicone Silicones

Slip and shine agent

Smooths the hair surface, adds slip and shine and helps reduce frizz.

May suit
Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Worth knowing
Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Hexylene Glycol Solvents

Solvent and texture enhancer

Hexylene Glycol helps dissolve other ingredients and improves the spreadability of haircare formulations.

May suit
Those using stylers, treatments or serums that rely on smooth, even application.

Worth knowing
It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.
Iron Oxides Colourants

Colourant

Iron Oxides are mineral pigments used to provide colour to haircare and cosmetic products.

May suit
Those interested in tinted or colour-enhancing products.

Worth knowing
These pigments are valued for their stability and are widely used to achieve natural-looking shades. They do not affect the performance of the haircare formula beyond providing colour.
Iron Oxides Colourants

Colourant

Iron Oxides are mineral pigments used to provide colour to haircare and cosmetic products.

May suit
Those interested in tinted or colour-enhancing products.

Worth knowing
These pigments are valued for their stability and are widely used to achieve natural-looking shades. They do not affect the performance of the haircare formula beyond providing colour.
Iron Oxides Colourants

Colourant

Iron Oxides are mineral pigments used to provide colour to haircare and cosmetic products.

May suit
Those interested in tinted or colour-enhancing products.

Worth knowing
These pigments are valued for their stability and are widely used to achieve natural-looking shades. They do not affect the performance of the haircare formula beyond providing colour.
Titanium Dioxide Colourants

Opacifier / colourant

Titanium Dioxide is used to add white colour or opacity to haircare products.

May suit
Those interested in product appearance or opacity, such as in creams or conditioners.

Worth knowing
It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.