Veil Foundation Primer 30g

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

People seeking frizz control, heat-styling slip or a silky feel in leave-in or styling products.

It forms a lightweight, flexible film that helps reduce flyaways without feeling heavy when well-formulated. It is commonly used in serums and creams to enhance spreadability.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those wanting smoother, more manageable hair without a heavy or greasy feel.

Safflower seed oil is rich in linoleic acid, which can support softness and shine. It is commonly used in both hair and skin formulations due to its light texture.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

People looking for light, non-greasy moisture or those wanting plant-based conditioning ingredients.

It is commonly used for its smooth feel and ease of absorption without weighing hair down. It can also help support shine and manageability in many hair types.

People interested in targeted scalp treatments or products aimed at improving scalp texture and turnover.

Retinol is more common in skincare than haircare, but small amounts may be included in specialised scalp products. It is typically formulated at low levels to help maintain comfort and balance.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

Those who spend time outdoors or want to help maintain colour-treated hair.

It is widely used in suncare and some hair products to support protection against UV exposure. In haircare, it mainly helps reduce colour fade rather than providing full sunscreen performance.

Those using hair or scalp products designed to provide sun protection.

It is commonly used in sunscreens and occasionally appears in hair products formulated for UV defence. Its role is primarily supportive when sun exposure is a concern.

Those seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.

Chamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.

Those looking for lightweight hydration or gentle scalp comfort.

Aloe extracts are widely used for their moisturising and calming properties in both hair and skin products.

Those looking for gentle, plant-derived ingredients that support scalp comfort.

Calendula is often included in formulas for its calming and conditioning qualities. It pairs well with other botanicals in hydrating or scalp-focused products.

Those looking for scalp‑focused products or a fresh, clarifying boost in their routine.

Tea tree extracts are frequently used in haircare for their naturally invigorating sensory profile and supportive scalp benefits. They are typically included at low levels to complement cleansing or soothing formulas.

Those wanting softness and slip without heavy buildup, including fine or easily weighed-down hair types.

It is a versatile ester used to enhance spreadability and reduce greasiness in formulations. It can also help improve the feel of other conditioning agents and oils.

Those looking for smoother, more manageable hair textures.

It is a waxy, fatty ingredient that also supports product texture and spreadability. It is commonly used in creams, balms and conditioning formulas.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

People looking for products that aim to improve scalp condition, hair strength or visible signs of ageing on the hairline/scalp; generally suitable for most hair types.

Palmitoyl oligopeptide is designed to mimic natural peptide fragments and is often included to encourage repair and improve surface texture; it is used at low concentrations and is typically well tolerated. It is a targeted active rather than a cleansing or styling ingredient, so it appears mainly in serums, treatments and leave-on formulations.

Chemically, the palmitoyl (fatty) portion helps the peptide penetrate or associate with skin and hair surfaces. In skin science it has been shown to influence collagen and extracellular matrix-related pathways; in haircare it is used to support tensile strength and surface smoothness. Formulators add it for anti‑ageing and conditioning claims; stability and performance depend on formulation pH and preservative system.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those interested in the colour tone or opacity of tinted or colour-depositing hair products.

Iron oxides are widely used because they provide consistent colour and remain stable in a variety of formulations.

Those interested in the appearance or tint of a product.

It is a stable, widely used inorganic pigment that helps achieve consistent purple or violet shades. It does not typically affect hair performance beyond colour aesthetics.

Those interested in coloured or tinted formulations, such as root touch-ups or styling products with a hint of colour.

Iron oxides are stable, widely used mineral pigments that provide consistent and long‑lasting colour. They are included in small amounts to achieve specific shades or visual effects.

Those looking for tinted or colour-enhancing products, such as root touch-ups or brow and lash items.

Iron oxides are widely used for stable, consistent colour and are valued for their reliability in cosmetic formulations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.