Firm Hold Styling Cream

$18.96

Only 0 remaining in stock!

Sold Out. This product is no longer available.

Delivery
Click & Collect

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

Artists & Models Oval Styling Brush Gift

FREE Brushworx Oval Styling Brush

Valued at $29.95, free with all orders over $129.

Choose Your FREE Product

When you buy 2+ American Crew items.
Min spend $40. 1 per customer. Sets are 1 item.

Why You’ll love it

Control stubborn hair without losing the natural movement you like.

Smooths frizz and flyaways for a tidy, polished look.

Cream texture spreads easily and washes out without effort.

Gives lasting, firm hold with a natural, touchable finish.

Description

American Crew Firm Hold Styling Cream is a flexible styling cream that tames hair with lasting control.

This lightweight cream glides through damp or dry hair, helping you shape, smooth, and define without stiffness. It creates a natural-looking, medium-shine finish that feels touchable, not crunchy or greasy.

As you work it in, hair feels softer and easier to manage, with stubborn strands staying exactly where you want them. It’s ideal for short to medium lengths, waves needing control, or straight hair that falls flat halfway through the day.

Use it in the morning before work, for evenings out, or anytime you want controlled style that still moves. Hair looks neat, polished, and fresh, while still feeling like your own.

Directions

How To Use American Crew Firm Hold Styling Cream

Work a small amount between palms.
Apply evenly to damp or dry hair.
Shape and style with fingers or comb.
Add a little more for extra hold where needed.
Allow to air-dry or blow-dry for a smoother finish.

Ingredients

American Crew Firm Hold Styling Cream Ingredients

Water (Aqua, Eau), VP/VA Copolymer, Acrylates Copolymer, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, PVP, PEG-12 Dimethicone, Oleth-20, Polyquaternium-46, Aminomethyl Propanol, Carbomer, PEG-75 Lanolin, Ceteareth-20, Caprylyl Glycol, Phenoxyethanol, Fragrance (Parfum), Limonene, Linalool, Citral.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Acrylates Copolymer Thickeners and stabilisers

Film-forming polymer

Acrylates Copolymer helps form a lightweight film that supports hold, texture and product stability.

May suit
People looking for enhanced styling hold or frizz control.

Worth knowing
It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
PVP Thickeners and stabilisers

Film-forming polymer

PVP is a film-forming ingredient that helps provide hold and structure in styling products.

May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
PEG-12 Dimethicone Silicones

Silicone-based conditioning agent

A water-dispersible silicone that helps soften hair, add slip and reduce frizz.

May suit
People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Worth knowing
Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.
Oleth-20 Cleansers / surfactants

Solubiliser / mild surfactant

Helps blend oil‑based ingredients into water‑based formulas for an even, stable product.

May suit
Those using products with essential oils or fragrance blends that need effective solubilisation.

Worth knowing
It is a nonionic surfactant often used to keep formulas clear and uniform. It also supports gentle cleansing without high foaming.
Aminomethyl Propanol pH adjusters

pH adjuster

Helps adjust and stabilise the pH of haircare formulations.

May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.

Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
Carbomer Thickeners and stabilisers

Thickener and stabiliser

Carbomer helps thicken and stabilise gels, creams and styling formulas.

May suit
Anyone who prefers smooth, consistent textures in styling or leave-in products.

Worth knowing
It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.
PEG-75 Lanolin Conditioning agents

Moisturising conditioner

A water‑soluble lanolin derivative that helps condition and soften the hair.

May suit
Useful for dry, coarse or chemically processed hair needing extra softness and moisture retention.

Worth knowing
Its PEG modification makes it easier to incorporate into water‑based formulas while still offering lanolin-like conditioning benefits. It also helps improve spreadability and texture in hair products.
Ceteareth-20 Cleansers / surfactants

Emulsifier and surfactant

Helps blend oil- and water-based ingredients to create a smooth, stable formula.

May suit
Those who prefer products with a creamy, uniform texture.

Worth knowing
It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Citral Fragrance ingredients

Fragrance component

Citral is a fragrance ingredient used to provide a fresh, citrus-like scent.

May suit
Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Worth knowing
Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.