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American Crew Fiber Gel is a hair styling gel with strong hold and matte finish. It helps create thick, textured styles that stay in place without stiffness or visible flakes.
The fibre-rich formula adds body and separation while keeping hair flexible enough to restyle. It works well on short to medium hair lengths and is suitable for most hair types, especially fine or limp hair that needs extra structure. Use it for everyday styles, controlled texture, or to define shape without shine. Hair feels secure yet not sticky, and rinses out easily with shampoo.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA CopolymerThickeners and stabilisers
Film-forming styling polymer
A film-forming polymer that helps provide hold, texture and style retention.
May suit
People looking for longer-lasting hold or improved definition in styling products.
Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
PVPThickeners and stabilisers
Film-forming polymer
PVP is a film-forming ingredient that helps provide hold and structure in styling products.
May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.
Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
Acrylates/C10-30 Alkyl Acrylate CrosspolymerThickeners and stabilisers
Thickener and stabiliser
Helps thicken and stabilise formulas to create a smooth, consistent texture.
May suit
Those who prefer products with a rich, gel-like texture or improved spreadability.
Worth knowing
It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.
Propylene GlycolHumectants
Humectant
Helps hold moisture and carry other ingredients through the formula.
May suit
Most hair types as part of a moisturising formula.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
PEG-12 DimethiconeSilicones
Silicone-based conditioning agent
A water-dispersible silicone that helps soften hair, add slip and reduce frizz.
May suit
People looking for smoother, easier-to-detangle hair without a heavy silicone feel.
Worth knowing
Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.
Polyquaternium-11Conditioning agents
Film-forming conditioner
A film-forming polymer that helps smooth, condition and lightly hold the hair.
May suit
People looking for improved manageability, frizz control or soft styling hold.
Worth knowing
It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.
Aminomethyl PropanolpH adjusters
pH adjuster
Helps adjust and stabilise the pH of haircare formulations.
May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.
Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Disodium EDTAChelating agents
Chelating agent
Binds to minerals from hard water so the product works consistently and stays stable.
May suit
All products, especially in hard-water areas.
Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Benzophenone-4UV filters
UV filter
Helps absorb UV light and protect product formulas and hair colour from UV-related degradation.
May suit
People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.
Worth knowing
It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
Caprylyl GlycolHumectants
Humectant
Helps attract and hold moisture in hair and scalp while supporting product stability.
May suit
Those looking for added hydration or smoother-feeling hair.
Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl CinnamalFragrance ingredients
Fragrance component
A fragrance ingredient used to give products a light, floral scent.
May suit
Those who enjoy subtly scented haircare products.
Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
CitronellolFragrance ingredients
Fragrance component
A fragrance component with a soft floral, rose-like character.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.