Forming Cream Gel 150ml

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$23.96

$29.95

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When you buy 2+ American Crew items.
Min spend $40. 1 per customer. Sets are 1 item.

Why You’ll love it

Style that feels controlled yet touchable, with zero helmet hair.

Light hold keeps hair neat while still moving naturally.

Creamy gel texture spreads easily and avoids sticky clumps.

Low-shine finish gives hair shape without looking overly styled.

Description

American Crew Forming Cream Gel is a flexible styling gel-cream that shapes hair with natural-looking control.

This hybrid formula works like a cream to add softness and a gel to give light hold and definition. It spreads smoothly through damp or dry hair, coating each strand without feeling sticky or stiff.

Hair looks gently sculpted with a low-shine finish that feels touchable, not crunchy. A clean, masculine barbershop-style scent makes everyday styling feel polished and fresh.

Ideal for short to medium hair, it suits anyone wanting easy, workable style for day or night. Use it for quick weekday grooming or to refine textured looks, waves, and casual quiffs.

Hair feels neater, more controlled, and simpler to restyle with your fingers.

Directions

How To Use American Crew Forming Cream Gel

Work a small amount between your palms.
Apply evenly to damp or dry hair.
Shape with fingers or comb into your desired style.
Allow to air-dry or use a hairdryer for extra control.
Add a little more product only if extra definition is needed.

Ingredients

American Crew Forming Cream Gel Ingredients

Water (Aqua, Eau), VP/VA Copolymer, Glycerin, PEG-40 Hydrogenated Castor Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Panthenol, PEG-12 Dimethicone, PVP, Polysorbate 20, Fragrance (Parfum), Disodium EDTA, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Limonene, Linalool.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer Thickeners and stabilisers

Thickener and stabiliser

Helps thicken and stabilise formulas to create a smooth, consistent texture.

May suit
Those who prefer products with a rich, gel-like texture or improved spreadability.

Worth knowing
It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.
Aminomethyl Propanol pH adjusters

pH adjuster

Helps adjust and stabilise the pH of haircare formulations.

May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.

Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
PEG-12 Dimethicone Silicones

Silicone-based conditioning agent

A water-dispersible silicone that helps soften hair, add slip and reduce frizz.

May suit
People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Worth knowing
Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.
PVP Thickeners and stabilisers

Film-forming polymer

PVP is a film-forming ingredient that helps provide hold and structure in styling products.

May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
Polysorbate 20 Thickeners and stabilisers

Solubiliser / emulsifier

Helps blend oil‑based ingredients into water‑based formulas for a smooth, even texture.

May suit
Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

Worth knowing
It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Methylparaben Preservatives

Preservative

Helps protect haircare products by preventing microbial spoilage.

May suit
Anyone who wants products to stay fresh and stable over time.

Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
Ethylparaben Preservatives

Preservative

Helps prevent microbial growth and keeps haircare formulas stable over time.

May suit
Those who want products with reliable preservation, including professionals who need consistent shelf stability.

Worth knowing
Ethylparaben is part of the paraben family, which has been widely used for many years due to its effectiveness in small amounts. It is often combined with other preservatives to create a broad‑spectrum system.
Propylparaben Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone using products that benefit from a long, reliable shelf life.

Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
Butylparaben Preservatives

Preservative

Butylparaben helps preserve haircare formulas by preventing product spoilage.

May suit
Those who want products with a longer shelf life and consistent performance.

Worth knowing
Parabens like butylparaben are widely used and well-studied preservatives that help keep products stable. They are typically present in very small amounts to maintain freshness and quality.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.