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Delivery
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Click & Collect
Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902
Min spend $85. 1 per customer. Sets are 1 item.
Valued at $19.95!
ANSWR At-Home Keratin Treatment is an at-home smoothing treatment that delivers long-lasting frizz control and shine.
This treatment works on a structural level, not like a mask or conditioner that rinses away after one wash. A single application delivers salon-grade smoothness that lasts up to three months, while your natural curl pattern and volume return after the first wash.
Powered by VeratinTech™ with keratin amino acids, the formula realigns weakened bonds without breaking or damaging the hair. The result is sleeker, shinier, more manageable hair that dries faster and stays smooth even in humid conditions.
Designed for real life, it offers professional results without salon appointments, harsh chemicals, or formaldehyde. The odour-minimised, vegan formula is gentle, Italian-made, and suitable for all hair types seeking frizz reduction rather than straightening.

How To Use ANSWR At-Home Keratin Treatment
- 1. SPRAY
Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour. - 2. RINSE & DRY
Rinse thoroughly with only water and dry your hair completely. - 3. SEAL
Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months. TIPS:
- Don’t wash your hair for 24 hours.
- Use sulfate-free shampoo and conditioners. Like ours!
- Blow dry after every wash to reactivate the smoothness.
- Repeat the treatment after 2 months to keep it smooth.
ANSWR At-Home Keratin Treatment Ingredients
Aqua (water/eau), glyoxylic acid, glyoxyloyl keratin amino acids, glyoxyloyl carbocysteine, propylene glycol, parfum (fragrance), sodium hydroxide, vinegar, vitis vinifera (grape) fruit extract, behentrimonium chloride, cetearyl alcohol, myristyl alcohol, cetrimonium chloride, tetrasodium glutamate diacetate, fructose, glucose, gluconic acid, gluconolactone, hexyl cinnamal, styrax benzoin resin extract, ananas sativus (pineapple) fruit extract, commiphora myrrha (myrrh) resin extract, etidronic acid, caesalpinia spinosa (tara) gum, myroxylon balsamum (balsam tolu) resin, ci 16035 (red 40), ci 19140 (yellow 5).
- Keratin protein: Restores and strengthens hair
- Natural oils: Provides hydration and shine.
- Amino acids: Enhances hair elasticity and health
- Formaldehyde-free: Safe and gentle on hair and scalp
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Aqua SolventsSolvent
The water base that carries and dissolves the other ingredients in most products.
May suitAll hair and skin types.
Worth knowingAlmost always the first ingredient listed in water-based products.
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Glyoxylic Acid pH adjusterspH adjuster and smoothing agent
Helps adjust pH and is often used in smoothing and defrizzing formulations.
May suitPeople looking for hair-smoothing or semi-permanent straightening treatments.
Worth knowingGlyoxylic acid is commonly used in salon-style smoothing systems where it helps create a sleeker appearance. Its performance depends on how it is combined with heat and other supporting ingredients.
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Propylene Glycol HumectantsHumectant
Helps hold moisture and carry other ingredients through the formula.
May suitMost hair types as part of a moisturising formula.
Worth knowingA widely used humectant and carrier ingredient.
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Parfum Fragrance ingredientsFragrance
Gives the product its scent.
May suitPeople who enjoy a scented product.
Worth knowingFragrance preference is personal. Some people prefer fragrance-free formulas by choice.
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Sodium Hydroxide pH adjusterspH adjuster
Helps control and stabilise the pH of haircare formulations.
May suitThose interested in how product pH affects scalp comfort or hair cuticle behaviour.
Worth knowingIt is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.
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Vinegar pH adjusterspH adjuster
Helps adjust the pH of a formula for stability and hair manageability.
May suitPeople looking for products that help smooth the hair cuticle or support scalp clarity.
Worth knowingVinegar can contribute to shine and a cleaner feel by helping balance the hair and scalp’s pH. It is used in small amounts within professionally formulated products.
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Vitis Vinifera (Grape) Fruit Extract Botanical extractsBotanical extract
A plant-derived extract used to condition and support the overall feel of hair and scalp.
May suitThose looking for botanical ingredients that provide lightweight conditioning and antioxidant support.
Worth knowingGrape-derived extracts are commonly included in haircare for their naturally occurring antioxidants and gentle conditioning properties. They are suitable for most hair types and are often paired with other plant extracts.
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Behentrimonium Chloride Conditioning agentsConditioning agent
A conditioning agent that helps detangle and soften, reducing static and roughness.
May suitMost hair types, especially tangle-prone or coarse hair.
Worth knowingA common conditioner ingredient despite the chloride name, which simply describes its chemistry.
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Cetearyl Alcohol Conditioning agentsFatty alcohol conditioner
A fatty alcohol that helps soften hair and improve the texture of formulations.
May suitPeople looking for smoother, more manageable hair or richer, creamier product textures.
Worth knowingDespite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
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Myristyl Alcohol Conditioning agentsFatty alcohol conditioner
A fatty alcohol that helps soften hair and add a smoother feel while supporting product texture.
May suitThose looking for added slip and softness, especially in conditioners or masks.
Worth knowingFatty alcohols are different from drying alcohols and are commonly used to create rich, creamy textures. They also help formulators stabilise emulsions.
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Cetrimonium Chloride Conditioning agentsConditioning agent
A conditioning agent that helps smooth and soften the hair while reducing static and tangles.
May suitPeople looking for improved manageability, detangling and smoother-feeling hair.
Worth knowingIt is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
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Tetrasodium Glutamate Diacetate Chelating agentsChelating agent
Helps bind and neutralise metal ions in a formula to support product stability and performance.
May suitThose using hard water or products prone to mineral build‑up may appreciate its inclusion.
Worth knowingIt is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.
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Fructose HumectantsHumectant
Fructose helps attract and retain moisture in the hair and scalp.
May suitThose looking for added hydration or softness in dry or coarse hair.
Worth knowingAs a sugar-based humectant, fructose is often included alongside other conditioning ingredients to support moisture balance. It is typically used in small amounts within a broader formulation.
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Glucose HumectantsHumectant
Helps attract and retain moisture in hair and scalp.
May suitThose looking to improve hydration and softness in dry or textured hair.
Worth knowingGlucose is a simple sugar used in haircare to support moisture balance and enhance product feel. It is commonly combined with other conditioning ingredients for improved results.
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Gluconolactone HumectantsHumectant
Gluconolactone helps attract and hold moisture in hair and scalp.
May suitThose seeking gentle hydration or lightweight moisture support.
Worth knowingIt is part of the polyhydroxy acid (PHA) family and is known for being mild and suitable for many hair types. It can also support product stability and texture.
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Hexyl Cinnamal Fragrance ingredientsFragrance component
A fragrance ingredient used to give products a light, floral scent.
May suitThose who enjoy subtly scented haircare products.
Worth knowingIt is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
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Styrax Benzoin Resin Extract Fragrance ingredientsAromatic extract
A natural resin extract used to add a warm, sweet fragrance and act as a fixative in haircare formulas.
May suitThose who enjoy richer, resinous fragrance profiles in their hair products.
Worth knowingBenzoin resin has a long history of use in perfumery for its comforting scent and its ability to help fragrances last longer in a formula.
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Ananas Sativus (Pineapple) Fruit Extract Botanical extractsBotanical extract
A fruit-derived extract used to support scalp and hair conditioning with natural sugars and enzymes.
May suitPeople looking for plant-based ingredients that can offer gentle scalp support or lightweight conditioning.
Worth knowingPineapple extract is often included for its natural fruit enzymes and moisturising components, which can help enhance product feel and performance.
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Commiphora Myrrha Resin Extract Botanical extractsBotanical extract / scalp conditioning
A botanical resin extract from the myrrh tree used for its aromatic, traditional soothing and antioxidant properties in topical formulations.
May suitPeople looking for botanical ingredients for scalp conditioning, a resinous natural fragrance, or mild antioxidant support.
Worth knowingMyrrh resin has a long history of use in perfumery and topical care and is included for aroma and traditional soothing effects. Scientific support for specific hair or scalp benefits is limited and depends on concentration and formulation.
Good to knowCommiphora myrrha resin contains volatile terpenoids and non-volatile resin constituents that contribute a warm, balsamic scent and act as a natural fixative in formulations. It is used sparingly in conditioners, serums and scalp treatments for its sensory profile and traditional antimicrobial or astringent reputation; however, it may cause sensitisation in fragrance-sensitive individuals and is typically used at low levels within blends.
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Etidronic Acid Chelating agentsChelating agent
Etidronic Acid helps bind metal ions in water and formulas to support product stability and performance.
May suitPeople living in hard‑water areas or those wanting formulas that rinse more cleanly.
Worth knowingChelating agents can support the effectiveness of cleansing and conditioning products by preventing mineral build‑up. They are widely used at low levels to help maintain formulation clarity and consistency.
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Caesalpinia Spinosa Gum Thickeners and stabilisersNatural thickener
A plant-derived gum used to thicken and stabilise haircare formulations.
May suitThose who prefer products using plant-derived texture enhancers.
Worth knowingIt helps create a smooth, uniform texture and can improve the feel of conditioners, masks and styling products. It is commonly used as a natural alternative to synthetic thickeners.
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CI 16035 ColourantsSynthetic colourant
Adds a red or pink hue to haircare formulations.
May suitThose interested in products with specific colours or tinted effects.
Worth knowingThis is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.
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CI 19140 ColourantsColourant
A synthetic yellow colourant used to give products a bright, consistent hue.
May suitThose interested in the appearance of their haircare products or checking for specific colour additives.
Worth knowingCI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.