Heartleaf 70% Daily Lotion 200ml

Those looking for calming or balancing ingredients in scalp‑focused formulas.

It is commonly used in both skincare and haircare for its gentle, soothing qualities. Formulators include it to help support overall scalp comfort.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for a non-greasy conditioning ingredient that adds slip and softness.

It is a commonly used ester that helps improve spreadability in formulations and enhances the feel of hair products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for smooth, conditioned feel without the weight of traditional oils.

It is often used as a non-greasy alternative to plant oils and helps reduce frizz by smoothing the hair surface. It also supports product spreadability and a silky finish.

Those looking for calming or hydrating botanical ingredients in their haircare.

It is traditionally valued for its moisturising and soothing properties and is used in modern formulations for gentle scalp comfort.

Those looking for botanical ingredients that can help hair feel smoother and more manageable.

Amaranth seed extract is valued for its natural proteins and nutrients, which can complement conditioning formulas. It is commonly included in modern haircare for an added plant-based boost.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those seeking added moisture, smoothness or scalp comfort.

It is a sugar-based ingredient often used to support long‑lasting hydration. It pairs well with other moisturising agents in both rinse-off and leave-in formulas.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those with dry, brittle or damaged hair seeking lightweight hydration.

It is a sugar-derived ingredient valued for its ability to support moisture retention without heaviness. Trehalose is also known for helping protect hair from dehydration during styling or environmental stress.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

Those who prefer smoother, creamier product textures or light conditioning benefits.

It is derived from fatty acids and is commonly used to stabilise formulations and improve spreadability. It also contributes a light, non-greasy conditioning effect.

Those looking for mild cleansing ingredients that are suitable for regular use.

It is derived from fatty acids and amino acids, making it a popular choice for gentle, well‑tolerated formulations. It can also support a smooth, stable product texture.

Those looking to improve hydration and softness in dry or textured hair.

Glucose is a simple sugar used in haircare to support moisture balance and enhance product feel. It is commonly combined with other conditioning ingredients for improved results.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those seeking improved hydration, smoothness or softness in dry or coarse hair.

It offers longer-lasting moisture retention than standard hyaluronic acid and can help reduce frizz by supporting the hair’s moisture balance.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.