Eye Cream 30ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People looking for smoother, more manageable hair textures.

Cetyl esters are wax‑like emollients that improve product spreadability and give a soft, conditioned feel. They are commonly used to enhance texture without heaviness.

Those looking for smoother-feeling hair or products that spread easily without heaviness.

This ingredient is commonly used to give conditioners and styling products a light, silky texture. It can also help enhance the overall sensory feel of a formula.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those who prefer creamy, uniform formulas that spread easily through the hair.

It is widely used in conditioners and styling products to keep formulas stable and consistent. Although derived from fatty acids, it primarily functions as a processing and texture ingredient.

People interested in scalp-focused formulas or products aimed at maintaining the appearance of fuller, energised hair.

It is often included in shampoos, tonics and leave‑ins to complement other scalp-care ingredients. Its effects are generally most noticeable when used consistently.

Those who enjoy botanical ingredients or products with gentle plant-based supportive extracts.

This extract is often included at low levels to complement a formula’s sensory profile or overall conditioning blend.

Those looking for lightweight hydration or gentle scalp comfort.

Aloe extracts are widely used for their moisturising and calming properties in both hair and skin products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those who prefer products with a light, uniform texture that spread easily.

It is commonly used to improve the consistency and stability of creams, conditioners and styling products. It also assists in solubilising fragrance or oil components into water‑based bases.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in how a product maintains stability and performance may find this ingredient relevant.

It is commonly used in small amounts to help products stay within an effective pH range. Its presence supports formulation texture and consistency.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in lightweight, well-blended formulas that spread easily.

It is commonly used in cosmetic and personal care products to ensure even distribution of actives and fragrance blends. Its mild humectant properties can also contribute to a smooth product texture.