SPF50+ Moisturising Defence+ 100ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer lightweight, non-greasy conditioning ingredients.

It is used in many cosmetic formulas to enhance slip and help other ingredients disperse evenly. Its light texture makes it suitable for leave‑in and rinse‑off products.

Those looking to maintain vibrancy in colour-treated hair or reduce UV-related dryness.

It is commonly used in sunscreens and some hair products to boost UV protection. In haircare, it supports overall colour care rather than providing standalone sun defence.

Those using colour-treated hair products or leave-ins designed to reduce UV-related fading.

It is often used in modern sun-care and colour-protect formulas because it maintains stability under sunlight. In hair products, it can support overall colour longevity when combined with other UV filters.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those concerned about UV exposure, colour-treated hair, or spending extended time outdoors.

It is often included in leave-in products to support UV protection and maintain colour vibrancy. It is valued for its stability and compatibility with other UV filters.

People with colour-treated or sun-exposed hair who want to help maintain colour vibrancy.

This photostable UV filter is commonly used in both skincare and haircare to support UV protection. In hair products, it helps reduce the effects of UV exposure on colour and fibre quality.

Those who prefer formulas that feel lightweight and spread easily.

It is commonly used as an emulsifier to stabilise creams and conditioners without adding heaviness. Its mild surfactant properties can also support product texture and rinseability.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Anyone interested in products formulated for consistent performance or stability.

It is commonly used as a buffering agent to help keep a formula working as intended over time.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.