Clear Skin Complex

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for smoother-feeling, more manageable hair.

It also provides preservative support in formulations, which helps maintain product quality. It is widely used in leave-in and rinse-off conditioners.