Green Plum Refreshing Cleanser 100ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

People looking for gentle, sulphate‑free cleansing that still provides a rich foam.

It is often used in low‑irritation or moisturising shampoo formulas because it cleanses without feeling overly stripping. Common in solid shampoo bars and creamy cleansers.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those looking for calming or balancing ingredients in scalp‑focused formulas.

It is commonly used in both skincare and haircare for its gentle, soothing qualities. Formulators include it to help support overall scalp comfort.

Those looking for botanical ingredients with gentle conditioning or soothing benefits.

Lotus flower extract is often included for its calming and antioxidant properties, which can complement a variety of haircare formulations. Its effects depend on the overall product and concentration used.

Those looking for gentle, plant-derived ingredients that can support softness and scalp comfort.

Rice-derived extracts are often included for their lightweight conditioning properties and general soothing benefits. They are compatible with most hair types.

Those looking for gentle plant-based ingredients that support overall hair and scalp care.

This extract is often included to complement other conditioning ingredients and support product texture and feel. Its antioxidant properties can help protect the hair and scalp from environmental stressors.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those looking for gentle cleansing ingredients derived from plant oils.

It is often used to help adjust the texture and cleansing profile of shampoos and can also contribute to conditioner emulsions.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People looking for mild cleansing in shampoos, including those who prefer low-foaming or gentle formulas.

It is known for being less stripping than many traditional surfactants, helping hair feel softer after washing.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

People looking for gentle styling support or added volume without a heavy feel.

Dextrin is a carbohydrate-based ingredient commonly derived from starch and is widely used for its versatile thickening and film-forming qualities.

Those looking for botanical ingredients that support scalp comfort or gentle care.

Neem-derived extracts are commonly included in haircare for their traditional use in promoting scalp balance. Exact benefits can vary based on the concentration and formulation.

Those looking for botanically enriched or gentle-feeling hair and scalp products.

It is often included alongside other neem plant extracts for its supportive antioxidant and scalp-comfort properties. Its effects vary depending on the overall formulation.

Those looking for botanical ingredients that support hair softness and overall conditioning.

Botanical extracts like this one are often included to complement a formula with plant-based benefits or natural positioning. Its specific effects can vary depending on concentration and the overall formulation.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.