Ground Rice and Honey Glow Mask 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for gentle, plant-derived ingredients that can support softness and scalp comfort.

Rice-derived extracts are often included for their lightweight conditioning properties and general soothing benefits. They are compatible with most hair types.

Those with oilier scalps or people using clarifying or detox-style products.

It can give products a smooth, creamy texture and help them stay stable. In some styling products, it also adds a light, matte finish.

Those looking for formulas with added slip and a richer feel may appreciate its presence.

It is a naturally occurring fatty acid found in many plant and animal oils and is commonly used to stabilise and thicken cosmetic formulations.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

People looking for smoother-feeling hair or richer, more conditioning formulas.

Despite the name, fatty alcohols like behenyl alcohol are quite different from drying alcohols and are commonly used to add slip and creaminess to haircare products. They can also support the stability and thickness of conditioners and masks.

Those who prefer products with plant-derived structuring ingredients.

Cellulose is a natural polymer typically sourced from plants and is widely used to improve texture and consistency in many cosmetic products.

People who prefer plant-derived ingredients or want lightweight oil absorption without a powdery feel.

It is commonly used in dry shampoos and styling products to create a soft, natural finish. It can also help reduce greasiness while maintaining a smooth texture.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Those who prefer formulas that feel lightweight and spread easily.

It is commonly used as an emulsifier to stabilise creams and conditioners without adding heaviness. Its mild surfactant properties can also support product texture and rinseability.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for smooth, conditioned feel without the weight of traditional oils.

It is often used as a non-greasy alternative to plant oils and helps reduce frizz by smoothing the hair surface. It also supports product spreadability and a silky finish.

People who want formulas that perform consistently in hard-water environments.

It is a plant-derived option often used as a gentler alternative to traditional chelators. It can also support the effectiveness of preservatives and surfactants.

Those who prefer mild, low-foaming cleansing or lightweight formulations.

It is often used to improve the texture and stability of products while keeping formulations gentle on the scalp. It can also assist in evenly dispersing conditioning or botanical ingredients.

Those looking for smoother-feeling hair or products that spread easily without heaviness.

This ingredient is commonly used to give conditioners and styling products a light, silky texture. It can also help enhance the overall sensory feel of a formula.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

Those who enjoy soothing or refreshing scalp-focused formulas.

It is derived from menthol and lactic acid and is often used when a milder, slower-release cooling effect is desired compared with straight menthol.