Radiance Cleansing Balm

Those wanting smoother-feeling hair or products that spread easily.

It is a commonly used ester that helps improve texture and manageability. It can also support a silky, non-greasy finish in styling and conditioning formulas.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking to support moisture, smoothness or overall hair nourishment.

Sea buckthorn oil contains naturally occurring fatty acids and antioxidants that can complement conditioning formulas. It is commonly included in treatments, masks and leave-ins for added richness.

Those seeking added softness, shine, or nourishment without a heavy feel.

Rice bran oil is rich in fatty acids and antioxidants, which can support a smooth, conditioned hair feel. It is commonly used in both leave‑in and rinse‑off formulas.

Those looking for gentle, plant-derived ingredients that can support softness and scalp comfort.

Rice-derived extracts are often included for their lightweight conditioning properties and general soothing benefits. They are compatible with most hair types.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for products with a consistent texture that spread easily through the hair.

It is a commonly used emulsifier derived from sorbitol and fatty acids and helps improve product stability and feel.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.