Joico Defy Damage Protective Masque vs KBOND20 Power Masque: Which one is right for your hair?

Joico’s Defy Damage range is all about repairing, strengthening, and protecting hair from breakage. But if you’ve looked at the two masks in the range – Joico Defy Damage Protective Masque vs KBOND20 Power Masque – they sound similar and it’s not always obvious which one you should buy.

Here’s a simple breakdown so you can choose the best match for your hair.

Quick summary

• Defy Damage Protective Masque = weekly strengthening + softness, for most hair types (including colour-treated hair).
• KBOND20 Power Masque = intensive repair and bond-building for very damaged, over-processed, weak hair.

If your hair just needs maintenance and protection: go Protective Masque.
If your hair is already in trouble and snapping: go KBOND20 Power Masque.

What they’re each designed to do

Joico Defy Damage Protective Masque

Best for:

• Coloured hair
• Heat-styled hair
• Dull hair that feels a bit dry or rough
• Normal to moderately damaged hair

Not too heavy, so it works for most hair types, including fine to medium.

Joico Defy Damage KBOND20 Power Masque

Best for:

• Bleached and highlighted hair
• Hair that feels stretchy, gummy, or snaps when wet
• Chemically processed hair (lightening, perms, straightening)
• Very dry, overworked ends

Richer, more intensive, and more “rescue mode.”

How they repair hair (technology / ingredients style)

Defy Damage Protective Masque

The formula focuses on:

• SmartRelease Technology (Joico’s system that slowly releases strengthening ingredients to the hair over time)
• Protective lipids to help defend the cuticle (outer layer of the hair)
• Amino acids to support softness and shine

The goal here is to boost strength and keep colour vibrant, while keeping hair manageable and smooth, not stiff.

In plain English: it helps stop future breakage and keeps hair soft and shiny.

Defy Damage KBOND20 Power Masque

The KBOND20 name refers to bond-building: strengthening the internal bonds that hold hair together.

This mask targets:

• Bond repair
• Resilience against future chemical + heat stress
• Elasticity (hair bends instead of snapping)

In plain English: it works deeper in the hair fibre and is designed for hair that’s already compromised.

You’ll normally see words like “intensive repair,” “bond-building,” or “strength boost” around this mask. That’s the positioning: it’s the heavy lifter.

Results you can expect

With Defy Damage Protective Masque

• Hair feels softer and smoother
• Looks shinier and healthier
• Feels stronger and less brittle over time
• Colour looks fresher for longer

This is the “my hair just feels really nice after using it” mask. You get cosmetic benefits (shine, smoothness) plus strengthening.

With KBOND20 Power Masque

• Hair feels stronger very quickly
• Feels less fragile when brushing or washing
• Ends feel more resilient, less “mushy”
• Helps reduce the look and feel of breakage/splitting

This is the “my hair felt fried and now it feels like hair again” mask.

How often to use them

Defy Damage Protective Masque

Use 1–2 times per week instead of your normal conditioner. Leave it in for a few minutes, then rinse.

You can comfortably rotate it into your routine long-term.

KBOND20 Power Masque

Use when your hair needs serious recovery. For many people that’s once a week, or even after every lightening service.

Because it’s more intensive, most people won’t need it every single wash unless their hair is extremely compromised.

Joico Defy Damage Protective Masque vs KBOND20 Power Masque Routine

Which one is better for fine hair?

• Fine, easily weighed-down hair that still needs repair: start with Defy Damage Protective Masque. It’s strengthening but not overly heavy.
• Very damaged fine hair (like platinum blonde that’s starting to snap): you can use KBOND20 Power Masque, but apply mainly through mid-lengths and ends and rinse thoroughly so it doesn’t feel coated.

Which one is better for thick/coarse hair?

• If your hair is coarse, dry, and feels rough to the touch, KBOND20 Power Masque will usually give you that “revived” feeling faster because it’s richer and more intense.
• If your hair is generally healthy but just dry from heat styling, Protective Masque is usually enough and keeps your hair smooth without going too heavy.

Can you use both?

Yes – and a lot of people do.

A simple routine:

• Weekly (or every few washes): KBOND20 Power Masque for deep bond repair, especially after bleaching or colour.
• In between: Defy Damage Protective Masque to maintain strength, shine, and softness.

Think of KBOND20 as emergency care and Protective Masque as ongoing care.

If you’ve just had a big colour service (like balayage or scalp bleach), starting with KBOND20 makes sense. Once your hair feels stable again, move to Protective Masque as maintenance.

Joico Defy Damage Protective Masque vs KBOND20 Power Masque Before & After Comparsion

How to choose in one step

Pick Defy Damage Protective Masque if:

• Your hair is coloured, heat-styled, or a bit dry.
• You want to prevent breakage, keep it shiny, and keep it feeling soft.
• You want something you can use weekly without feeling heavy.

Pick Defy Damage KBOND20 Power Masque if:

• Your hair is already damaged, stretchy, or breaking.
• You’ve recently bleached or lightened your hair.
• You need serious internal strength, not just surface smoothness.

The bottom line

Both masks protect against future damage and help keep hair stronger, especially if you colour or use heat. The difference is intensity.

Defy Damage Protective Masque is your weekly strength-and-shine treatment for most hair types.

Defy Damage KBOND20 Power Masque is a high-powered bond-repair treatment for hair that’s already in trouble and needs support fast.

Still not sure? Ask yourself one question:
Is my hair just dry and dull… or is it actually breaking?

• Dry/dull = Protective Masque
• Breaking/snapping = KBOND20 Power Masque

Shop the full Joico range at My Haircare & Beauty!