12Reasons hair products are among the most popular we stock. The brand is loved for its simple, results-driven approach, and the name reflects the brand’s philosophy – giving you “12 reasons to love your style every single day”. Proudly Australian-made, vegan and cruelty-free, 12Reasons features a small, curated range of products that deliver real results without unnecessary complexity.
Quick Guide
| 12Reasons Range | Best For | Key Benefits |
|---|---|---|
| Argan Oil | Dull, dry or lacklustre hair | Boosts shine, nourishes strands, helps strengthen hair |
| Marula Oil | Dry, frizzy or coarse hair | Deep hydration, frizz control, antioxidant protection |
| Keratin | Damaged or over-processed hair | Rebuilds strength, reduces breakage, improves elasticity |
12Reasons To Love Your Style Every Single Day
Its name says it all. Built around the idea of giving you 12 reasons to love your style, the brand focuses on easy, effective solutions for real hair needs. Here’s the 12 reasons you will love 12Reasons:
| 1. Cleanse | 4. Rich Nourishment | 7. Deeply Moisturise | 10. Nurture Dry & Damaged Hair |
| 2. Detangle | 5. Anti-frizz | 8. Add Brilliant Shine | 11. Improve Manageability |
| 3. Colour Protect | 6. Eliminate Product Buildup | 9. Smooth | 12. Don’t Weigh Hair Down |
Discover The Ranges
12Reasons Argan Oil
The 12Reasons Argan Oil range is designed to restore shine and softness while helping strengthen the hair. Rich in nourishing oils, this range helps smooth dry, dull strands and improve manageability without weighing the hair down. It’s ideal for anyone wanting healthier-looking hair with a glossy finish and added protection against everyday styling stress.
12Reasons Marula Oil
The Marula Oil range focuses on deep hydration and frizz control, making it perfect for dry, coarse or unruly hair types. Marula oil is naturally rich in antioxidants and essential fatty acids, helping to lock in moisture while smoothing the hair cuticle. The result is softer, more controlled hair with improved resilience and long-lasting hydration.
12Reasons Keratin
12Reasons Keratin is designed to help rebuild and strengthen hair that has been damaged by colouring, heat styling or chemical treatments. This range works to reinforce the hair’s structure, reduce breakage and improve elasticity. It’s a great option for over-processed or weakened hair that needs extra care to feel stronger, smoother and more manageable again.
Where to Buy 12Reasons Hair Products
Browse 12Reasons hair products at My Haircare & Beauty! We offer fast Australian shipping, authorised stock, and expert customer service.
Mel is a former Hair Stylist with over a decade of industry experience.
She enjoys writing about all aspects of the hair & beauty world including, trends, new products & best-sellers.