Hydrating Pomade 71g

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People looking for products that add gentle control, smoothness or texture.

Beeswax can help lock in moisture and give hair a soft, pliable finish. It is commonly used in balms, pomades and creams for shape and definition.

Those looking for plant-derived waxes that add light control and smoothness to styling products.

It creates a thin, flexible film on the hair that can enhance smoothness and shine. Often used as a vegan alternative to beeswax.

Those seeking smoother-feeling hair or richer, more conditioning textures.

It is a solid, stabilised form of castor oil that offers slip and softness without feeling greasy. It is commonly used in both styling products and conditioners.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for light, non-greasy moisture or those wanting plant-based conditioning ingredients.

It is commonly used for its smooth feel and ease of absorption without weighing hair down. It can also help support shine and manageability in many hair types.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

Those looking for smooth-feeling formulas that apply evenly.

It is often used to support formula stability and enhance the feel of styling and conditioning products.

People looking for longer-lasting style definition, hold or frizz control.

This copolymer is commonly used in gels, mousses and sprays to create flexible or firm hold without excessive stiffness. It can also support curl retention in humid conditions.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

Those wanting smooth, uniform haircare textures that apply easily.

It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those who enjoy invigorating, minty formulas or products designed to refresh the scalp.

Peppermint oil is commonly used in small amounts for its sensory benefits and perceived scalp‑refreshing qualities. As with many essential oils, sensitivity varies between individuals.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for formulas that help maintain a healthy-feeling scalp or the appearance of stronger hair.

In topical products it is used in small amounts to complement other strengthening or scalp-care ingredients. Its effects are supportive rather than dramatic on its own.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People with weakened, chemically treated, or breakage-prone hair may appreciate its reinforcing effect.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair’s surface. They are commonly used alongside conditioners and humectants for a balanced feel.

Those looking to enhance smoothness, reduce frizz or add lightweight strength to hair.

These low‑molecular‑weight proteins can penetrate the hair more easily than larger proteins, offering a light, silky feel. They are commonly used in both rinse‑off and leave‑in formulas.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.