Anti-Frizz Mask

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who prefer silicone-free formulas that still provide slip and a soft, conditioned feel.

It is often used as a natural-leaning alternative to some silicones because of its light, dry-touch finish. It can also enhance spreadability in styling and conditioning products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking to add smoothness, shine or moisture to dry or coarse hair.

It is rich in fatty acids that can help improve hair feel without leaving a heavy residue. Often used in both rinse-off and leave-in formulas.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

People looking for light, non-greasy moisture or those wanting plant-based conditioning ingredients.

It is commonly used for its smooth feel and ease of absorption without weighing hair down. It can also help support shine and manageability in many hair types.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

People looking for added softness, light conditioning, or improved manageability without heaviness.

Hydrolysed jojoba materials can enhance slip and help reduce friction during styling. They are commonly used in both rinse-off and leave‑in formulas.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People looking for added softness, resilience or support for damaged or chemically treated hair.

Hydrolysed plant proteins can help the hair feel smoother and more manageable by lightly coating and supporting the cuticle. They are commonly used alongside other conditioning agents for a balanced result.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

Those looking for gentle botanical ingredients that support softness and moisture balance.

Sugarcane extracts are often included for their natural humectant properties and compatibility with many formula types.

People looking for products that help smooth the hair cuticle or support scalp clarity.

Vinegar can contribute to shine and a cleaner feel by helping balance the hair and scalp’s pH. It is used in small amounts within professionally formulated products.

Those interested in botanical ingredients or products aimed at maintaining a balanced, comfortable scalp.

Nettle leaf extract is commonly included for its traditional use in scalp and hair rituals and can complement a variety of haircare formulas. Its benefits depend on the concentration and overall product formulation.

Those looking for gentle botanical ingredients or added softness in haircare.

It is commonly included for its traditional use in soothing and hydrating preparations. Its effects are generally mild and supportive alongside core actives.

People looking for calming or restorative scalp‑care benefits.

Centella-based extracts are commonly included for their gentle, comforting feel on the scalp. They are often paired with other botanical ingredients in modern haircare formulas.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for botanical ingredients in their hair or scalp care routines.

It is commonly included in formulations for its traditional association with strengthening and revitalising properties. Its benefits depend on the overall formula rather than the extract alone.

People looking for smoother, easier-to-detangle hair, including those with dry, damaged or textured hair.

It is commonly used in shampoos and conditioners to improve slip and manageability without adding heaviness. Its cationic nature helps it adhere lightly to the hair surface for a conditioning effect.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who prefer products formulated with organically sourced botanical ingredients.

This label note refers to how certain ingredients were grown or produced rather than describing a specific functional ingredient. It does not affect how the product performs but may appeal to shoppers who value organic sourcing.