Anti-Frizz Shampoo 500ml

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those looking for a mild cleansing option that supports a gentle shampoo feel.

It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

People looking for added softness, light conditioning, or improved manageability without heaviness.

Hydrolysed jojoba materials can enhance slip and help reduce friction during styling. They are commonly used in both rinse-off and leave‑in formulas.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

People looking for added softness, resilience or support for damaged or chemically treated hair.

Hydrolysed plant proteins can help the hair feel smoother and more manageable by lightly coating and supporting the cuticle. They are commonly used alongside other conditioning agents for a balanced result.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for products that help smooth the hair cuticle or support scalp clarity.

Vinegar can contribute to shine and a cleaner feel by helping balance the hair and scalp’s pH. It is used in small amounts within professionally formulated products.

Those interested in botanical ingredients or products aimed at maintaining a balanced, comfortable scalp.

Nettle leaf extract is commonly included for its traditional use in scalp and hair rituals and can complement a variety of haircare formulas. Its benefits depend on the concentration and overall product formulation.

Those looking for gentle botanical ingredients or added softness in haircare.

It is commonly included for its traditional use in soothing and hydrating preparations. Its effects are generally mild and supportive alongside core actives.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking for botanical-based support for scalp comfort or lightweight conditioning.

Burdock root extract is commonly included in formulations aimed at maintaining a balanced-feeling scalp environment. It pairs well with other botanical ingredients in gentle or restorative blends.

People looking for calming or restorative scalp‑care benefits.

Centella-based extracts are commonly included for their gentle, comforting feel on the scalp. They are often paired with other botanical ingredients in modern haircare formulas.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Hair wanting added body, smoothness or temporary strength.

A common protein in repair and volumising formulas.

People with weakened, chemically treated, or breakage-prone hair may appreciate its reinforcing effect.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair’s surface. They are commonly used alongside conditioners and humectants for a balanced feel.

People looking to support strength in fragile, chemically treated or dehydrated hair.

Hydrolysed proteins are broken down into smaller fragments so they can more easily interact with the hair surface. They are commonly used in both daily care and strengthening treatments.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who enjoy naturally derived citrus scents in haircare.

Bergamot peel oil is an essential oil commonly used to add a bright, uplifting fragrance to formulations. It may also offer a subtle smoothing effect depending on the blend.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those interested in scalp care or products aimed at protecting hair from environmental stress.

Its stability makes it suitable for use in water‑based formulations where pure vitamin C would break down. It is commonly included at low levels as part of a broader conditioning or scalp‑care blend.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.