Anti-Frizz Serum 125ml

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who prefer silicone-free formulas that still provide slip and a soft, conditioned feel.

It is often used as a natural-leaning alternative to some silicones because of its light, dry-touch finish. It can also enhance spreadability in styling and conditioning products.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for smoother, easier-to-detangle hair, including those with dry, damaged or textured hair.

It is commonly used in shampoos and conditioners to improve slip and manageability without adding heaviness. Its cationic nature helps it adhere lightly to the hair surface for a conditioning effect.

Those who like botanical ingredients that offer light conditioning and antioxidant properties.

Often known as quandong extract, it is valued for its naturally occurring antioxidants and supportive nutrients. It is generally included to complement a formula rather than act as a primary active.

Those looking for botanical ingredients in their hair or scalp care routines.

It is commonly included in formulations for its traditional association with strengthening and revitalising properties. Its benefits depend on the overall formula rather than the extract alone.

Those looking for botanical-based conditioning or antioxidant support in their haircare.

Hibiscus extracts are often included for their blend of gentle conditioning properties and natural antioxidants. They can complement both everyday and treatment-focused formulas.

Those interested in scalp‑focused formulas or products aimed at maintaining comfortable, refreshed roots.

This extract is commonly included in hair and scalp products for its traditional use in promoting scalp comfort. Its effects depend on the full formulation and product type.

People looking for botanical ingredients that may support scalp vitality or help protect hair from environmental stressors.

Coffee seed extracts are commonly included in haircare for their energising reputation and antioxidant content. Their effects are generally mild but can complement a broader formula.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking to add smoothness, shine or moisture to dry or coarse hair.

It is rich in fatty acids that can help improve hair feel without leaving a heavy residue. Often used in both rinse-off and leave-in formulas.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.