Prep + Protect Hair Primer

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

People looking for lightweight moisturising and conditioning effects with good spreadability in hair products.

This ingredient contributes to product texture by improving glide and smoothing. It is commonly used in formulations aiming for a non-oily finish and can support the delivery of other active ingredients.

C13-16 Isoparaffin is a branched-chain isoparaffinic hydrocarbon derived from petroleum, often used to enhance product aesthetics without adding heaviness. It is typically inert and stable in formulations.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

People looking for light, non-greasy moisture or those wanting plant-based conditioning ingredients.

It is commonly used for its smooth feel and ease of absorption without weighing hair down. It can also help support shine and manageability in many hair types.

Those looking to boost shine, reduce frizz, or add light nourishment without heaviness.

It is prized for its stability and ability to add a soft, conditioned feel to hair without a greasy finish.

Those seeking softness, shine and added moisture in dry or textured hair.

It is rich in omega fatty acids, which support a soft, conditioned feel. It is commonly used in both hair and skin formulations due to its light texture.

Those looking for gentle, plant-derived ingredients that support scalp comfort and light conditioning.

Marshmallow root extract is valued for its naturally softening and calming qualities in hair and scalp products.

Those looking for botanical ingredients that can help hair feel smoother and more manageable.

Amaranth seed extract is valued for its natural proteins and nutrients, which can complement conditioning formulas. It is commonly included in modern haircare for an added plant-based boost.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those looking to improve the feel of weakened, stressed, or chemically treated hair.

It is used in haircare to help maintain the integrity of the hair shaft and support resilience during styling or chemical services.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Anyone who enjoys visually distinctive or colour-themed haircare products.

It is commonly used in shampoos, conditioners and styling products to create consistent, appealing colour. The colour does not affect hair performance and is primarily for product appearance.

Dry, coarse or curly hair types that benefit from extra softness and moisture retention.

It is valued for its lightweight yet nourishing feel and is widely used in conditioning and styling products. It can help enhance slip and reduce frizz without feeling heavy.

People looking to enhance softness, reduce frizz or improve the feel of damaged or porous hair.

These amino acids are derived from rice and are commonly used to support the hair’s natural structure. They can also help boost moisture retention and shine.

People looking for added softness, light conditioning, or improved manageability without heaviness.

Hydrolysed jojoba materials can enhance slip and help reduce friction during styling. They are commonly used in both rinse-off and leave‑in formulas.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People with dry, damaged or chemically treated hair seeking improved softness and strength.

Ceramides are lipids that help maintain the hair’s natural barrier, making strands feel more resilient. They are often used in repair-focused and moisturising formulas.