Clarify Salicylic Acid Foaming Cleanser 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those looking for products that spread easily or deliver active ingredients more uniformly.

It is commonly used to improve texture and enhance the performance of other ingredients in both skincare and haircare formulations.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those interested in product texture or performance consistency.

It can also act as a mild fixative, helping some styling ingredients work more effectively. Its gentle profile makes it a versatile component in many formulations.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People interested in soothing or supporting the scalp microbiome.

Fermented ingredients like this can help condition the scalp and support its natural barrier. They are commonly used in modern scalp-care formulas.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

People looking for botanical ingredients that support scalp care or the appearance of hair vitality.

Ginseng extracts are commonly included in haircare for their traditional association with invigorating and conditioning properties. They can be blended with other botanical or conditioning ingredients for complementary effects.

Those looking for plant-based ingredients that can provide gentle nourishment or antioxidant support.

Apple fruit extracts are commonly added to haircare for their natural sugars, vitamins and antioxidant properties. They are generally well tolerated in most formulations.

Those who enjoy botanically derived ingredients or light floral notes in haircare.

Jasmine extracts are commonly included to enhance sensory experience and provide a soft, luxurious feel to formulations. They can appear in both rinse-off and leave-in products.

Those looking for botanical ingredients that support scalp comfort and light conditioning.

Lavender extract is often included for its calming scent and supportive antioxidant properties. Its natural composition can vary slightly depending on how it is sourced.

Those looking for gentle, plant-derived ingredients that offer a refreshing feel.

Cucumber extract is commonly included in formulations for its mild, calming properties and fresh sensory profile.

Those looking for gentle botanical additions or scalp-comforting formulas.

Sage extract is commonly included to support a balanced scalp environment and complement other conditioning ingredients. Its benefits can vary depending on the concentration and formulation.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those looking for plant-based ingredients that support hair softness and overall formula nourishment.

Raspberry extract is often included to complement conditioning agents and enhance the sensory feel of a formula. Its benefits can vary depending on the concentration and the type of product.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in formulas that use alternative preservative systems.

It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those interested in how a product’s pH is balanced for performance and comfort.

Potassium Hydroxide is used in very small amounts to achieve the desired pH during formulation and is not present at high levels in finished products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.