Restore Moisture-Rich Mask 74g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those looking for formulas with added slip and a richer feel may appreciate its presence.

It is a naturally occurring fatty acid found in many plant and animal oils and is commonly used to stabilise and thicken cosmetic formulations.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those seeking added moisture, softness or help with managing dry or textured hair.

It is valued for its smooth texture and ability to support a more conditioned feel without heaviness. Often used in creams, masks and leave-ins for its rich emollient profile.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those seeking added moisture, shine and frizz management, especially for dry or textured hair.

Flaxseed oil is rich in omega fatty acids, which can support softness and manageability in haircare formulas. It is commonly used in both rinse-off and leave-in products.

Those interested in colour protection, shine, or antioxidant-focused treatments.

Its stabilised structure makes it more resistant to oxidation than pure ascorbic acid. In haircare, it is mainly included to help maintain formula freshness and support colour vibrancy.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those looking for gentle botanical ingredients that support scalp comfort and hair softness.

Papaya fruit extracts are commonly used for their naturally occurring enzymes and sugars, which can help support moisture balance. Their benefits vary depending on how the extract is prepared and included in a formula.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking to improve hair softness, support manageability or add light nourishment.

It is rich in fatty acids that can help support the feel and appearance of dry or coarse hair. Often included in blends to enhance overall conditioning benefits.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.

It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.

Those who prefer products with a creamy or gel-like feel.

Derived from brown seaweed, algin is commonly used to give products a uniform, easy-to-apply texture. It also helps keep ingredients evenly dispersed.

Those looking for gentle, plant-based ingredients in their haircare routine.

It is often included for its soothing and antioxidant properties in cosmetic formulas. As with most botanical extracts, its exact benefits can vary depending on concentration and formulation.

People looking for gentle botanical ingredients that support a comfortable scalp.

It is commonly included in formulations for its calming and antioxidant properties. Botanical extracts can complement other conditioning or soothing agents in a formula.

Those who enjoy naturally derived citrus fragrances in their haircare routine.

As a citrus essential oil, it is mainly used for its aroma and may also offer a refreshing sensory experience. Like many essential oils, it is used in small amounts within balanced formulas.

Those who enjoy naturally derived citrus fragrances in haircare.

Like many essential oils, it can also contribute a light refreshing feel in formulations. Its scent strength means it is often used in small amounts.

Those who enjoy softly scented products with a vanilla aroma.

It is one of the most common aroma components used to create comforting, sweet fragrance profiles in cosmetic formulas. Only very small amounts are typically needed for effect.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those looking for calming or refreshing scalp care benefits.

Witch hazel water is commonly included in hair and scalp formulas for its gentle toning properties. It can complement other scalp-balancing ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

Those looking for products with a creamier texture or added softness in conditioning formulas.

Myristic Acid is commonly used in both skincare and haircare to improve texture and support emulsification. It can also contribute mild cleansing properties in some formulations.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those interested in products formulated for an optimal pH balance.

It is the sodium salt of glycolic acid and is commonly used to help keep formulations stable. In haircare, appropriate pH contributes to how smooth and manageable the hair feels.