Low pH Good Morning Gel Cleanser 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.

It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for lightweight conditioning or scalp-supporting ingredients.

Ferments can contain beneficial micronutrients that help improve hair feel and overall formulation performance. They are commonly used in modern haircare for their gentle, multifunctional properties.

Those looking for calming or hydrating botanical ingredients in their haircare.

It is traditionally valued for its moisturising and soothing properties and is used in modern formulations for gentle scalp comfort.

People seeking plant-derived conditioning or soothing ingredients, those with sensitive scalps, and shoppers who prefer botanical extracts.

Botanical extracts vary in composition and effect depending on the plant part and extraction method, and they are often used at low concentrations that contribute to formulation feel, scent or marketing claims. Evening primrose seed oil is a distinct ingredient (rich in fatty acids); the flower extract typically supplies polyphenols and flavonoids rather than high levels of fatty acids.

INCI: Oenothera Biennis Flower Extract. Typical constituents include flavonoids, phenolic compounds and other water-soluble phytochemicals; extraction is commonly aqueous, glycerin or hydroalcoholic. Used in both leave-on and rinse-off hair products for soothing, antioxidant properties and to support hair manageability. As with any botanical, some individuals may experience sensitivity, though reported reactions are uncommon.

Those looking for products that support a balanced, comfortable scalp.

Tea tree oil is valued for its naturally purifying properties and is commonly included in scalp-focused formulas. It is typically used in low concentrations to provide a fresh, cleansing feel.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for gentle scalp exfoliation or help with congestion and excess sebum.

It offers similar benefits to salicylic acid but is typically considered milder due to its betaine component. It is often used in leave-on or rinse-off scalp treatments for clarity and freshness.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in products with smooth, uniform application.

It can also provide a light humectant effect, supporting overall formula feel and performance.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

People in hard‑water areas who want products that rinse cleanly and maintain consistent results.

It supports formula stability and can help prevent mineral build‑up that may affect how products feel or work on the hair.

All products that need a preservative system.

Often paired with other preservatives for broad protection.