Salicylic Acid Daily Gentle Cleanser 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for products with a creamier texture or added softness in conditioning formulas.

Myristic Acid is commonly used in both skincare and haircare to improve texture and support emulsification. It can also contribute mild cleansing properties in some formulations.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Those interested in how a product’s pH is balanced for performance and comfort.

Potassium Hydroxide is used in very small amounts to achieve the desired pH during formulation and is not present at high levels in finished products.

Those looking for conditioning support or richer, more emollient formulas.

It is naturally found in coconut and palm-derived oils and is commonly used to enhance texture and conditioning performance in haircare products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those using products with essential oils or oil-based actives that need even distribution.

It is widely used to keep formulations consistent and prevent separation. In haircare, it can also support the even spread of conditioning or fragrance oils.

Those looking for a mild cleansing option that supports a gentle shampoo feel.

It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for products that disperse fragrance or oils evenly without feeling heavy.

It is commonly used in shampoos, conditioners and styling products to keep formulas stable and uniform. It also supports a smooth texture and even distribution of ingredients.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for lightweight conditioning or scalp-supporting ingredients.

Ferments can contain beneficial micronutrients that help improve hair feel and overall formulation performance. They are commonly used in modern haircare for their gentle, multifunctional properties.

Those looking for calming or hydrating botanical ingredients in their haircare.

It is traditionally valued for its moisturising and soothing properties and is used in modern formulations for gentle scalp comfort.

People seeking plant-derived conditioning or soothing ingredients, those with sensitive scalps, and shoppers who prefer botanical extracts.

Botanical extracts vary in composition and effect depending on the plant part and extraction method, and they are often used at low concentrations that contribute to formulation feel, scent or marketing claims. Evening primrose seed oil is a distinct ingredient (rich in fatty acids); the flower extract typically supplies polyphenols and flavonoids rather than high levels of fatty acids.

INCI: Oenothera Biennis Flower Extract. Typical constituents include flavonoids, phenolic compounds and other water-soluble phytochemicals; extraction is commonly aqueous, glycerin or hydroalcoholic. Used in both leave-on and rinse-off hair products for soothing, antioxidant properties and to support hair manageability. As with any botanical, some individuals may experience sensitivity, though reported reactions are uncommon.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those interested in products with smooth, uniform application.

It can also provide a light humectant effect, supporting overall formula feel and performance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.