Description
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Ingredients
  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Glyceryl Stearate Citrate Thickeners and stabilisers
    Emulsifier and texture enhancer

    Helps blend oil- and water-based ingredients while adding a soft, conditioned feel to hair products.

    May suit

    Those who prefer smoother, creamier product textures or light conditioning benefits.

    Worth knowing

    It is derived from fatty acids and is commonly used to stabilise formulations and improve spreadability. It also contributes a light, non-greasy conditioning effect.

  • C12-15 Alkyl Benzoate Conditioning agents
    Lightweight emollient and conditioner

    Provides light conditioning and a smooth, non-greasy feel to hair products.

    May suit

    Those wanting softness and slip without heavy buildup, including fine or easily weighed-down hair types.

    Worth knowing

    It is a versatile ester used to enhance spreadability and reduce greasiness in formulations. It can also help improve the feel of other conditioning agents and oils.

  • Caprylic/Capric Triglyceride Oils and butters
    Lightweight emollient

    A lightweight emollient that helps soften and smooth the hair without heaviness.

    May suit

    Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

    Worth knowing

    It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

  • Cetearyl Isononanoate Conditioning agents
    Emollient and conditioning agent

    An emollient ester that helps soften and smooth the hair.

    May suit

    Those looking for added slip, softness, and ease of detangling in hair products.

    Worth knowing

    It is commonly used to improve spreadability and give a light, non-greasy feel to formulations. It can also enhance the performance of conditioners and styling products.

  • Dicaprylyl Carbonate Conditioning agents
    Lightweight emollient

    A lightweight emollient that helps smooth and soften the hair without heaviness.

    May suit

    Those who want a conditioning feel without the weight of richer oils or butters.

    Worth knowing

    It is often used to improve spreadability and give hair products a silky, non-greasy finish. It can also help enhance product absorption and overall texture.

  • Orbignya Oleifera Seed Oil Oils and butters
    Nourishing plant oil

    A lightweight plant oil that helps soften and smooth the hair.

    May suit

    People looking for a light, non-greasy oil to support softness and shine.

    Worth knowing

    It is known for absorbing quickly compared with heavier oils. Often used to enhance slip and manageability in conditioners and styling products.

  • Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate Thickeners and stabilisers
    Antioxidant stabiliser

    An antioxidant that helps stabilise formulas and protect ingredients from degrading over time.

    May suit

    Those interested in product longevity or using heat-styling or UV-exposed products that benefit from stable formulations.

    Worth knowing

    It is commonly used in many personal care products to help maintain formula quality. It does not affect the feel or performance of the product on hair.

  • Sorbitan Laurate Thickeners and stabilisers
    Emulsifier

    Helps blend oil- and water-based ingredients so a formula stays smooth and uniform.

    May suit

    Those wanting stable, well‑blended haircare formulas with a lightweight feel.

    Worth knowing

    It is a mild, nonionic emulsifier commonly used to support texture and product stability. It can also contribute mild cleansing or solubilising benefits in some formulations.

  • Caprylyl Glycol Humectants
    Humectant

    Helps attract and hold moisture in hair and scalp while supporting product stability.

    May suit

    Those looking for added hydration or smoother-feeling hair.

    Worth knowing

    It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

  • Hydrogenated Polydecene Conditioning agents
    Emollient conditioner

    A lightweight synthetic emollient that adds softness, slip and smoothness to hair.

    May suit

    Those looking for improved manageability and a silky feel without heavy build-up.

    Worth knowing

    It is often used as a silicone alternative because it provides similar slip and shine. It also helps reduce friction during styling.

  • Sodium Anisate Preservatives
    Preservative

    Helps keep formulations fresh by supporting antimicrobial protection.

    May suit

    Those interested in products that use plant-derived preservative systems.

    Worth knowing

    It is commonly sourced from anise and is often used alongside other mild preservatives for broad-spectrum protection. It supports product stability without affecting typical haircare performance.

  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer Thickeners and stabilisers
    Thickener and stabiliser

    Helps thicken and stabilise formulas to create a smooth, consistent texture.

    May suit

    Those who prefer products with a rich, gel-like texture or improved spreadability.

    Worth knowing

    It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.

  • Disodium EDTA Chelating agents
    Chelating agent

    Binds to minerals from hard water so the product works consistently and stays stable.

    May suit

    All products, especially in hard-water areas.

    Worth knowing

    Used in tiny amounts to keep formulas performing reliably.

  • Oleyl Erucate Conditioning agents
    Emollient conditioning agent

    A lightweight ester that helps soften and smooth the hair.

    May suit

    People looking for added slip, softness or help with detangling.

    Worth knowing

    It is often used as a silicone alternative to give a light, conditioned feel without heaviness. Its texture can support smoother application and improved manageability.

  • Caprylhydroxamic Acid Preservatives
    Preservative booster

    Helps support a product’s preservation system by inhibiting microbial growth.

    May suit

    Those interested in formulas that use alternative preservative systems.

    Worth knowing

    It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.

  • Tocopherol Preservatives
    Antioxidant

    An antioxidant that helps support product stability and can provide conditioning benefits to hair.

    May suit

    Those wanting added nourishment or antioxidant support in their haircare routine.

    Worth knowing

    Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

  • Lauryl Glucoside Cleansers / surfactants
    Mild surfactant

    A gentle, plant-derived surfactant used to cleanse hair and help products foam.

    May suit

    Those looking for mild cleansing, including people with sensitive scalps or dry hair.

    Worth knowing

    It is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.

  • Sodium Hydroxide pH adjusters
    pH adjuster

    Helps control and stabilise the pH of haircare formulations.

    May suit

    Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

    Worth knowing

    It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Citronellol Fragrance ingredients
    Fragrance component

    A fragrance component with a soft floral, rose-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Hydrogenated Palm Glycerides Citrate Thickeners and stabilisers
    Emollient stabiliser

    Helps condition the hair and stabilise formulations to keep products smooth and consistent.

    May suit

    Those wanting conditioning formulas with a smooth, creamy texture.

    Worth knowing

    It is a lipid-based ingredient often used to support product stability and spreadability. It can also provide a soft, conditioned feel to hair.

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