Multi Styler 150ml

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for softer, more manageable hair or extra slip in styling products.

It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

Those wanting a non-greasy conditioning feel or improved spreadability in styling products.

It is commonly used to give formulas a smooth, silky texture without heaviness. Often found in conditioners, serums and creams where a lightweight finish is desired.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for longer-lasting hold or enhanced definition in styling formulas.

It forms a lightweight film on the hair to support style retention without adding noticeable weight. Commonly used in gels, mousses and sprays for flexible control.

Those looking for added slip, reduced frizz, or easier detangling.

It forms a lightweight conditioning layer that enhances shine without heavy build-up for most hair types. It is commonly used in both rinse-off and leave-in formulas.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

People looking for improved styling performance, definition or longer-lasting hold.

This polymer is commonly used in gels, mousses and creams to create flexible films around the hair fibre. It can also support formula thickness and product stability.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.

Those who prefer products with a smooth, uniform texture or need easier application and distribution.

It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

Those looking for improved style retention or products that enhance texture and manageability.

This copolymer is commonly used in styling products to help create flexible hold without excessive stiffness. It also supports product consistency and overall formula stability.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

People looking for reduced frizz, easier detangling or a smoother feel.

Polyquaterniums are widely used in shampoos and conditioners to provide a soft, conditioned finish without weighing the hair down. They can support cuticle alignment and enhance slip during styling.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for plant-based ingredients that help maintain hair and scalp comfort.

Olive leaf extract is commonly included in formulas for its soothing and antioxidant properties. It is typically used in small amounts to complement a product’s overall conditioning profile.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those looking for gentle botanical ingredients that may help protect hair from environmental stress.

Grape-derived extracts are commonly used in haircare for their antioxidant polyphenols and lightweight conditioning properties. They are generally included to complement a formula rather than act as a primary active.

Those looking for products with stable, evenly blended textures or clear formulations.

It is commonly used in both haircare and skincare to help disperse fragrance oils or conditioning agents evenly. It also supports the overall texture and consistency of a formula.

Those looking for gentle, low-foaming cleansing or products that blend oils into water-based formulas.

It is commonly used to help create stable, uniform formulations and to boost the spreadability of products. Non-ionic surfactants like this are typically mild compared to stronger cleansing agents.

Useful for those using products that need clear, stable blends such as serums, sprays or lightweight conditioners.

It is commonly used in haircare as a mild solubiliser to evenly disperse fragrance or lightweight oils. Its gentle action makes it suitable for leave‑in and rinse‑off formulas.

Those using creams or conditioners that rely on smooth, even textures.

It is widely used in haircare to ensure consistent texture and to help disperse ingredients evenly. It also offers mild surfactant properties that support product spreadability.

Anyone using products where a consistent, even texture is desired.

It is commonly used to improve product spreadability and maintain uniform texture in creams and conditioners.

People looking for smoother-feeling hair or products with a silky, non-greasy finish.

It is often used to enhance slip and spreadability in formulations. It can also support a softer, conditioned feel without heaviness.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in products with modern, gentle preservation systems.

It is often used alongside other preservation ingredients to enhance their effectiveness without affecting texture or fragrance. It is commonly found in both rinse-off and leave-in formulas.

People using products that rely on precise pH levels for smoothness or shine.

Acetic acid is a simple organic acid also found in vinegar and is commonly used to keep formulas stable and effective. At low levels, it can help support cuticle lay-down, contributing to smoother-feeling hair.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those interested in product longevity or consistency over time.

This ingredient is commonly used to maintain the quality of oils and other sensitive components in a formula. It supports overall shelf stability without affecting how the product feels on the hair.

Those interested in balanced formulations that stay consistent over time.

It is commonly used as a buffering ingredient to keep haircare formulas stable and effective. It does not impact hair feel or styling performance.

Anyone interested in products formulated for consistent performance or stability.

It is commonly used as a buffering agent to help keep a formula working as intended over time.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those who want products to remain fresh and effective over time.

It is used in very small amounts to support product longevity and is common in both rinse-off and some leave-in formulas. Regulations guide its safe use levels in different product types.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those who enjoy naturally derived citrus fragrances.

As an essential oil, it contributes scent and may also offer a light refreshing feel in formulations. It can naturally contain trace levels of common fragrance allergens, which are listed separately on ingredient labels when present above threshold levels.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy refined, long-lasting fragrance notes in their hair products.

Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.

Those who enjoy lingering, musky fragrance notes in their hair products.

It is widely used in perfumery and personal care for its stability and staying power. It does not fall under the list of declarable fragrance allergens.

Those who enjoy naturally inspired, aromatic formulas.

It is a naturally occurring component of several essential oils and is often used to create balanced, pleasant scents in formulations. Its presence does not affect the performance of the product on the hair.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.