Texture Clay 100g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

Those looking for products that support scalp freshness or help reduce mineral buildup from hard water.

Zeolite can enhance the feel and clarity of formulations by trapping unwanted ions or excess oil. It is used in small amounts to support product performance rather than as a primary active.

People looking for smoothly blended formulas or mild cleansing in shampoos and styling products.

Oleth-5 is commonly used to solubilise oils and improve product texture. It also supports even distribution of conditioning ingredients.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Those looking for firmer hold or richer textures in styling products.

Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for added slip, shine or moisture retention in styling or conditioning products.

It forms a lightweight occlusive layer that can help reduce moisture loss from the hair. It is commonly used in many conditioning and styling formulas for softness and manageability.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those looking for natural waxes that add softness, light structure or frizz control.

It is derived from sunflower seeds and is often used as a vegan alternative to beeswax. It can support product stability while giving a smooth, non-greasy finish.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

Those using sprays or styling products that benefit from fast evaporation.

In haircare, this typically refers to ethanol or denatured alcohol, which helps formulas feel lighter and dry faster. Its effect depends on the overall product balance and supporting conditioning ingredients.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in how a product’s pH is balanced for performance and comfort.

Potassium Hydroxide is used in very small amounts to achieve the desired pH during formulation and is not present at high levels in finished products.

People using products that rely on precise pH levels for smoothness or shine.

Acetic acid is a simple organic acid also found in vinegar and is commonly used to keep formulas stable and effective. At low levels, it can help support cuticle lay-down, contributing to smoother-feeling hair.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in products with specific colours or tinted effects.

This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.