Accentuate Volume Shampoo 375ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Those who want a thorough, foaming cleanse or need to remove heavier residue.

It is a well‑known sulphate that creates a rich lather and is effective at deep cleansing when used at suitable levels in a balanced formula.

People looking for improved styling performance, definition or longer-lasting hold.

This polymer is commonly used in gels, mousses and creams to create flexible films around the hair fibre. It can also support formula thickness and product stability.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.

People looking to enhance softness, reduce frizz or improve the feel of damaged or porous hair.

These amino acids are derived from rice and are commonly used to support the hair’s natural structure. They can also help boost moisture retention and shine.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those looking for smoother-feeling hair or gentle scalp exfoliation.

Glycolic Acid is widely used in both skincare and haircare for its ability to refine texture and support healthy moisture balance. In haircare formulas, it is typically included at controlled levels to condition and enhance manageability.

Those looking for gentle, plant-derived ingredients that offer a refreshing feel.

Cucumber extract is commonly included in formulations for its mild, calming properties and fresh sensory profile.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those interested in how a product’s pH affects hair or scalp feel.

It is commonly used in shampoos and cleansers to fine‑tune pH and support consistent texture. Its presence helps maintain product performance and stability.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those seeking botanical ingredients or products aimed at gentle scalp comfort.

It is rich in natural polysaccharides and minerals, which can contribute to a hydrated, healthy-feeling hair surface.

People looking for botanical ingredients that support scalp care or the appearance of hair vitality.

Ginseng extracts are commonly included in haircare for their traditional association with invigorating and conditioning properties. They can be blended with other botanical or conditioning ingredients for complementary effects.

Those looking to improve softness, reduce breakage, or support overall hair resilience.

It is often included in strengthening or fortifying formulas due to its ability to interact with the hair surface. Inositol is also found naturally in some plant materials.

People looking for formulas that support softness and general hair manageability.

It is related to panthenol (provitamin B5) and is used for its conditioning and supportive properties in hair and scalp products.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.