Daily Microfoliant 74g

Anyone who prefers products with a creamy, consistent feel.

It is derived from plant cellulose and is widely used to improve product texture and spreadability. It does not typically affect hair directly but supports the overall performance of the formula.

Those interested in products designed to maintain a balanced and consistent formula performance.

It can also provide mild absorbent or mattifying properties, depending on the product type. Its use supports formula stability and texture.

People looking for gentle, sulphate‑free cleansing that still provides a rich foam.

It is often used in low‑irritation or moisturising shampoo formulas because it cleanses without feeling overly stripping. Common in solid shampoo bars and creamy cleansers.

Those with a dry, sensitive or easily irritated scalp.

It contains naturally occurring beta-glucans and lipids that support moisture retention and comfort on the scalp. It is commonly used in gentle or calming formulations.

People looking for mild cleansing, including those with dry, fine or colour‑treated hair.

It is known for producing a soft, low‑irritancy lather and is often used in gentler shampoo formulas. It can also support a smoother feel compared with stronger surfactants.

Those looking for gentle, plant-derived ingredients that support softness and scalp comfort.

Rice bran extracts often contain natural antioxidants that can complement conditioning formulas. They are commonly included to enhance overall product feel rather than act as a primary active.

People who prefer lightweight, mattifying or oil-controlling formulas.

Rice starch is commonly used in dry shampoos and styling products for its soft, non-gritty feel. It can help add slight volume without weighing the hair down.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those looking for mild exfoliation to support a clearer, balanced scalp environment.

Enzyme-based exfoliants like papain can offer a gentler alternative to scrub-based or acidic exfoliants. It is typically used in low concentrations to refresh the scalp without physical abrasion.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

Those interested in botanical ingredients that support a healthy-feeling scalp and overall hair conditioning.

Ginkgo biloba extracts are commonly included to complement other conditioning or scalp-care ingredients. Their benefits can vary depending on the formulation and concentration.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those looking to support a comfortable scalp or reduce the feeling of irritation.

It is commonly included in scalp‑focused formulas for its naturally calming profile. As with most botanical extracts, its exact benefits can vary depending on concentration and formulation.

Those with dry or dehydrated hair seeking improved softness and manageability.

PCA is related to naturally occurring moisturising factors found in skin and hair. It is often used alongside other humectants for balanced hydration.

People looking for products with improved fragrance control or enhanced delivery of active ingredients.

It can help reduce the volatility of certain ingredients, supporting a more consistent product experience. Cyclodextrins are widely used in cosmetic formulations for their gentle, supportive role.

People looking for mild cleansing in shampoos, including those who prefer low-foaming or gentle formulas.

It is known for being less stripping than many traditional surfactants, helping hair feel softer after washing.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Those who enjoy citrus-scented hair products or prefer plant-derived fragrance sources.

As an essential oil, it naturally contains components like limonene that contribute to its scent. Formulators may use it in small amounts to enhance sensory appeal.

Those who want products that maintain stability over time, including anyone using water-based formulas.

It is commonly used alongside other preservatives to achieve broad-spectrum protection. Its presence supports product quality and shelf life.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.