Daily Milkfoliant 74g

People looking for gentle, sulphate‑free cleansing that still provides a rich foam.

It is often used in low‑irritation or moisturising shampoo formulas because it cleanses without feeling overly stripping. Common in solid shampoo bars and creamy cleansers.

Anyone who prefers products with a creamy, consistent feel.

It is derived from plant cellulose and is widely used to improve product texture and spreadability. It does not typically affect hair directly but supports the overall performance of the formula.

Those using clarifying or scalp-focused products may find it relevant.

It is often included in small amounts to support formula stability or enhance cleansing performance. In rinse-off products it contributes to overall product feel rather than acting as a primary cleanser.

Those with dry or dehydrated hair types looking for extra moisture retention.

It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.

People who prefer plant-derived ingredients or want lightweight oil absorption without a powdery feel.

It is commonly used in dry shampoos and styling products to create a soft, natural finish. It can also help reduce greasiness while maintaining a smooth texture.

Those looking for mild, low-foaming cleansers including sensitive scalps or dry hair types.

It is derived from coconut fatty acids and glutamic acid and is commonly used in gentle or sulphate‑free cleansing formulas.

Those looking for lightweight conditioning or scalp-supporting ingredients.

Ferments can contain beneficial micronutrients that help improve hair feel and overall formulation performance. They are commonly used in modern haircare for their gentle, multifunctional properties.

People who prefer lightweight, mattifying or oil-controlling formulas.

Rice starch is commonly used in dry shampoos and styling products for its soft, non-gritty feel. It can help add slight volume without weighing the hair down.

Those interested in products designed to maintain a balanced and consistent formula performance.

It can also provide mild absorbent or mattifying properties, depending on the product type. Its use supports formula stability and texture.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who prefer lightweight, non-greasy styling or absorbent ingredients, including in dry shampoos or texture sprays.

It helps reduce excess oil and improves the feel of products without heaviness. It is commonly used in both haircare and skincare for its smooth, silky finish.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

People seeking plant-derived or botanical ingredients, formulations claiming natural-origin benefits, or those looking for light conditioning/moisture support.

Composition and properties vary with the extraction method (water, alcohol, glycerin, etc.), so performance can differ between products. This ingredient is distinct from Cocos Nucifera (Coconut) Oil and is typically used at low concentrations for conditioning, humectant or sensorial effects.

Cocos Nucifera Fruit Extract may contain sugars, minerals, amino acids and water-soluble constituents of coconut that can contribute mild moisturising and humectant properties, as well as a natural aroma. Manufacturers choose specific extraction solvents and processes to emphasise desired actives; check product technical information for details. People with known coconut allergy should avoid products containing coconut-derived ingredients.

Those looking for gentle, plant-based conditioning in shampoos and conditioners.

Inulin can also support moisture retention, contributing to a softer feel on the hair fibre. It is commonly used in natural-leaning formulations.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those looking for mild exfoliation to support a clearer, balanced scalp environment.

Enzyme-based exfoliants like papain can offer a gentler alternative to scrub-based or acidic exfoliants. It is typically used in low concentrations to refresh the scalp without physical abrasion.

Those with dry, coarse or dehydrated hair, or anyone seeking added moisture without weight.

It is used in many hair and skin formulas because it can bind water and support a smoother feel. Different molecular weights may offer surface hydration or deeper penetration into the hair fibre.

Those with dry, delicate or easily irritated scalps may appreciate its calming feel.

Oat extracts are commonly added to haircare for their gentle, comforting properties and compatibility with many formulations.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those looking for added softness, shine, or nourishment in dry or coarse hair.

It is commonly used as a lightweight conditioning oil in many haircare formulas. It can also support the spreadability of styling and treatment products.

Those who enjoy botanical ingredients or products with a fresh, uplifting feel.

It is commonly used to support the overall sensorial experience of a product and may add mild conditioning or soothing properties depending on the formulation.

Those looking for botanical ingredients that provide lightweight conditioning and antioxidant support.

Grape-derived extracts are commonly included in haircare for their naturally occurring antioxidants and gentle conditioning properties. They are suitable for most hair types and are often paired with other plant extracts.

Those who enjoy naturally derived citrus scents in their haircare.

As an essential oil, its scent profile comes from naturally occurring aromatic compounds. It is used at low levels to enhance the sensory experience of a formula.

Those who enjoy naturally derived fragrance notes in their haircare.

As a botanical essential oil, its scent profile comes from naturally occurring aromatic compounds. It is typically used in small amounts to enhance a product’s overall fragrance blend.

Those who enjoy botanical or herbal-scented formulations.

As a plant-derived essential oil, it can also contribute light conditioning or soothing benefits depending on the formula. Its scent profile is the main reason it is included in haircare.

Those looking for a refreshing or spa-like sensory experience, or gentle scalp-invigorating formulas.

Eucalyptus oil is often included in small amounts for its aromatic qualities and its cooling sensation on the scalp. Its presence is mainly for sensory and traditional botanical benefits.

Those looking for gentle, plant-derived ingredients that offer a refreshing feel.

Cucumber extract is commonly included in formulations for its mild, calming properties and fresh sensory profile.

Those looking for plant-derived ingredients or products with added antioxidant benefits.

Carrot root extract is often valued for its naturally occurring vitamins and antioxidants, which can complement conditioning formulas. Its exact benefits vary depending on the concentration and overall product formulation.

People looking for beachy texture, added volume or a matte finish.

It is commonly used in styling sprays and texturising products to enhance natural wave patterns. Levels used in haircare are chosen to balance texture with a comfortable feel on the hair.

Those who enjoy natural essential oil fragrances or seek plant-derived scalp‑care ingredients.

It can also be included for its traditional soothing and balancing properties on the scalp. Essential oils are typically used in low concentrations to provide aroma and complementary benefits.

People looking to maintain a comfortable, balanced scalp or support scalp-care routines.

It is often used to help maintain the natural balance of the scalp’s microbiome. This can complement both everyday haircare and targeted scalp treatments.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those looking to improve hydration, softness or manageability in dry or dehydrated hair.

Diglycerin is similar to glycerin but can offer a slightly heavier, longer-lasting hydration effect in formulations. It is commonly used to support smoother, more flexible hair.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

People looking for lightweight conditioning without heaviness or build-up.

It is an amino acid–derived ingredient often used to enhance texture and provide a smooth feel. It can also help improve the spreadability of haircare formulations.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

People looking for mild cleansing, including those with dry, fine or colour‑treated hair.

It is known for producing a soft, low‑irritancy lather and is often used in gentler shampoo formulas. It can also support a smoother feel compared with stronger surfactants.

Those interested in products formulated with natural-origin colourants or added antioxidant support.

It is a precursor to vitamin A and is often included to add colour or support formula stability due to its antioxidant properties.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those who prefer products with smoother, more uniform application.

It can also form a light film on the hair, contributing to softness and manageability. It is widely used in both haircare and skincare for its reliable performance.

People looking for gentle styling support or added volume without a heavy feel.

Dextrin is a carbohydrate-based ingredient commonly derived from starch and is widely used for its versatile thickening and film-forming qualities.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those who prefer naturally derived styling or conditioning ingredients with light hold.

It can contribute to smoother textures in styling products and may enhance curl definition by adding gentle structure.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

People looking for scalp‑care formulas that support freshness or help manage flakiness.

It is commonly included in shampoos and scalp treatments for its ability to support the product’s hygiene and the scalp’s microbalance. It is well established in both haircare and skincare formulations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.