MultiVitamin Power Recovery Masque

People looking for products that aim to improve scalp condition, hair strength or visible signs of ageing on the hairline/scalp; generally suitable for most hair types.

Palmitoyl oligopeptide is designed to mimic natural peptide fragments and is often included to encourage repair and improve surface texture; it is used at low concentrations and is typically well tolerated. It is a targeted active rather than a cleansing or styling ingredient, so it appears mainly in serums, treatments and leave-on formulations.

Chemically, the palmitoyl (fatty) portion helps the peptide penetrate or associate with skin and hair surfaces. In skin science it has been shown to influence collagen and extracellular matrix-related pathways; in haircare it is used to support tensile strength and surface smoothness. Formulators add it for anti‑ageing and conditioning claims; stability and performance depend on formulation pH and preservative system.

People interested in advanced scalp care or formulas that target hair vitality.

Peptides are increasingly used in haircare for their ability to support the scalp environment and complement conditioning routines.

Those looking for lightweight moisture or added softness without heaviness.

This extract is valued for its natural polysaccharides, which can provide a flexible film on the hair for light conditioning. It is commonly used in both hair and skin formulations.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.

Chamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.

Those with dry, delicate or easily irritated scalps may appreciate its calming feel.

Oat extracts are commonly added to haircare for their gentle, comforting properties and compatibility with many formulations.

People with weakened, chemically treated, or breakage-prone hair may appreciate its reinforcing effect.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair’s surface. They are commonly used alongside conditioners and humectants for a balanced feel.

Those looking for softer-feeling hair or products that support moisture balance.

Phospholipids are naturally occurring lipid molecules that can help improve the feel and manageability of hair. They may also assist with the spreadability and overall performance of a formula.

Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.

It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.

Those looking for antioxidant support or colour maintenance may appreciate its inclusion.

It is commonly used to help stabilise cosmetic formulations and support the longevity of other ingredients. Its oil‑soluble nature allows it to work well in richer or emollient hair products.

Those looking to support softness, manageability or replenishment in dry or textured hair.

Linoleic Acid is naturally found in many plant oils and can help support the hair’s lipid layer. It is often included to enhance conditioning without adding heaviness.

Those interested in products formulated with natural-origin colourants or added antioxidant support.

It is a precursor to vitamin A and is often included to add colour or support formula stability due to its antioxidant properties.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those looking for gentle botanical ingredients that may help protect hair from environmental stress.

Grape-derived extracts are commonly used in haircare for their antioxidant polyphenols and lightweight conditioning properties. They are generally included to complement a formula rather than act as a primary active.

Those looking for botanical ingredients that add a light, revitalising touch to haircare formulas.

Lemon peel extract often appears in products for its naturally aromatic and antioxidant properties. It can also contribute to a fresh scent profile within a formula.

Those looking to support a comfortable scalp or reduce the feeling of irritation.

It is commonly included in scalp‑focused formulas for its naturally calming profile. As with most botanical extracts, its exact benefits can vary depending on concentration and formulation.

People looking for gentle botanical ingredients that support scalp comfort and overall hair condition.

It is commonly included in formulations aimed at maintaining a balanced scalp environment. As with most botanical extracts, benefits can vary depending on concentration and formulation.

Those who enjoy naturally derived fragrance components or calming botanical oils in their haircare.

Chamomile flower oil is often included for its pleasant aroma and traditional use in soothing scalp care blends. Like many essential oils, it is used at low levels for scent and sensory experience.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Those who prefer formulas that feel lightweight and spread easily.

It is commonly used as an emulsifier to stabilise creams and conditioners without adding heaviness. Its mild surfactant properties can also support product texture and rinseability.

Those who prefer products with a smoother, more consistent texture or enhanced spreadability.

It helps formulas stay uniform and can also provide light film-forming benefits that support styling performance.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those interested in how product pH affects hair and scalp feel may find its presence relevant.

It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.