Oil To Foam Total Cleanser 250ml

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

Those looking for mild, low-foaming cleansers including sensitive scalps or dry hair types.

It is derived from coconut fatty acids and glutamic acid and is commonly used in gentle or sulphate‑free cleansing formulas.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those who enjoy naturally aromatic products or prefer botanical fragrance sources.

As an essential oil, it can also contribute light soothing or refreshing sensorial benefits in some formulations. It naturally contains components like linalool, which may be listed separately on ingredient labels.

Those who enjoy citrus-scented hair products or prefer plant-derived fragrance sources.

As an essential oil, it naturally contains components like limonene that contribute to its scent. Formulators may use it in small amounts to enhance sensory appeal.

Those who enjoy naturally derived citrus fragrances in their routine.

As a citrus essential oil, it can also provide a light uplifting scent profile in formulas. It naturally contains components like limonene, which may be listed separately if present above regulatory thresholds.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

Those looking to support moisture, smoothness or overall hair nourishment.

Sea buckthorn oil contains naturally occurring fatty acids and antioxidants that can complement conditioning formulas. It is commonly included in treatments, masks and leave-ins for added richness.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

People looking for smoother, easier-to-detangle hair, including those with dry, damaged or textured hair.

It is commonly used in shampoos and conditioners to improve slip and manageability without adding heaviness. Its cationic nature helps it adhere lightly to the hair surface for a conditioning effect.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those using shampoos or washes that benefit from a richer, more stable texture.

It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

People looking for scalp‑care formulas that support freshness or help manage flakiness.

It is commonly included in shampoos and scalp treatments for its ability to support the product’s hygiene and the scalp’s microbalance. It is well established in both haircare and skincare formulations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.