Hold.Me Styling Cream 230ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those seeking lightweight conditioning that does not weigh down fine to medium hair.

They are derived from jojoba oil but are more stable and have a less oily finish. Commonly used to add slip and reduce frizz in haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for a non-greasy, silicone-like feel in styling or conditioning products.

It is often used as a biodegradable alternative to some silicones, helping formulas glide easily through the hair. It can enhance spreadability without adding heaviness.

People looking for smoother, more manageable hair or products with a lightweight, non-greasy emollient.

This synthetic emollient is commonly used to add spreadability and a silky finish to haircare formulas. It also helps enhance the overall texture of creams and conditioners.

Those looking for natural waxes that add softness, light structure or frizz control.

It is derived from sunflower seeds and is often used as a vegan alternative to beeswax. It can support product stability while giving a smooth, non-greasy finish.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those seeking added moisture, softness or help with managing dry or textured hair.

It is valued for its smooth texture and ability to support a more conditioned feel without heaviness. Often used in creams, masks and leave-ins for its rich emollient profile.

People looking for improved manageability, frizz control or soft styling hold.

It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.

Those looking to improve hydration in dry or dehydrated hair.

It is a lightweight moisturising ingredient often used to enhance smoothness and reduce dryness without heaviness.

Those who prefer creamy, stable formulations that offer light conditioning.

It is a self-emulsifying form of glyceryl stearate, commonly used to create uniform textures in creams and conditioners. It can also contribute mild softness to the hair fibre.

People who prefer lightweight styling or smoothing products that don’t weigh the hair down.

It evaporates quickly, which can help products spread easily without residue. It is commonly used to enhance slip and smoothness in styling formulas.

Those who prefer products with a smooth, uniform texture or need easier application and distribution.

It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Anyone interested in products formulated for consistent performance or stability.

It is commonly used as a buffering agent to help keep a formula working as intended over time.

Those interested in balanced formulations that stay consistent over time.

It is commonly used as a buffering ingredient to keep haircare formulas stable and effective. It does not impact hair feel or styling performance.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those interested in products that use fermentation-derived preservation systems.

It provides mild antimicrobial activity and is commonly used in modern, gentle preservation blends. Its use does not change how the product performs on the hair.

Those using colour-treated hair products that aim to maintain vibrancy.

This ingredient is mainly used as a light stabiliser to support product longevity and colour protection. It is typically included at low levels to maintain product performance under light exposure.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.