Day Spa - Restorative Shampoo 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer a deep‑cleaning or clarifying effect, especially in shampoos.

It is often used in clarifying formulas because it creates a rich lather and provides an effective cleanse. Its intensity can feel more cleansing than milder surfactants, depending on hair type and formulation.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for effective yet mild cleansing, including users of everyday shampoos or sensitive-scalp formulas.

It is often used alongside other surfactants to create a balanced, creamy lather. Its mildness makes it popular in modern sulphate-alternative cleansing systems.

People who like a rich, stable lather in their cleansing products.

It is often used alongside primary surfactants to enhance texture and mildness. Its viscosity‑boosting effect can also improve the feel of rinse‑off formulas.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

People looking for enhanced styling hold or frizz control.

It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Hair wanting added body, smoothness or temporary strength.

A common protein in repair and volumising formulas.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

People looking for reduced frizz, easier detangling or a smoother feel.

Polyquaterniums are widely used in shampoos and conditioners to provide a soft, conditioned finish without weighing the hair down. They can support cuticle alignment and enhance slip during styling.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for a milder alternative to stronger cleansing agents.

Sulfolaurates are known for producing a soft, creamy lather and are often used in gentle or frequent-wash formulas. They can help balance effective cleansing with a comfortable feel on the hair and scalp.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Anyone who prefers products with a richer, creamier feel or improved spreadability.

It is often used in conditioners and styling products to enhance texture and keep formulas stable over time. It also helps emulsify oil and water components for an even finish.

Those interested in how a product maintains stability and performance may find this ingredient relevant.

It is commonly used in small amounts to help products stay within an effective pH range. Its presence supports formulation texture and consistency.

Those looking for products with effective cleansing or evenly dispersed ingredients.

It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those using products that require precise pH levels for performance, such as certain treatments or professional formulations.

Formic Acid can also support product preservation by creating a less favourable environment for microbial growth. It is typically used in very small, carefully controlled amounts.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.