"This shampoo keeps my blonde highlights looking great. Because I only need to use a small amount, this size lasts me for a couple of years!! Highly recommended!" - Lindy-Lou

ELEVEN

Keep My Colour Blonde Shampoo

4.8 (4)

$8.95

4 payments of with

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Delivery
Click & Collect

In Stock - Free Shipping on orders $49.99 +

Estimated delivery: Mon, Jul 27th - Sat, Aug 1st

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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FREE Eleven Miracle Hair Mask 35ml

When you purchase 2+ Eleven items.
Min spend $40. 1 per customer. Sets are 1 item.

Most Helpful Review

"This shampoo keeps my blonde highlights looking great. Because I only need to use a small amount, this size lasts me for a couple of years!! Highly recommended!" - Lindy-Lou

Why You’ll love it

Turn dull, brassy blonde into a cooler, cleaner-looking colour in one wash.

Neutralises yellow tones with purple pigment for a clearer blonde.

Leaves hair feeling soft, light, and easy to detangle.

Ideal for blondes, highlights, and grey hair that warms quickly.

Creamy lather and fresh scent make wash day feel like a treat.

Description

ELEVEN Keep My Colour Blonde Shampoo is a toning shampoo that keeps blonde hair bright and clean.

It gently washes away dirt, oil, and product build-up while purple pigments fight off yellow and brassy tones. With each wash, it helps your blonde, highlighted, or grey hair look clearer and cooler in tone.

The texture is creamy and smooth, foaming into a soft lather that feels light on the scalp. Hair is left feeling fresh, soft to the touch, and easy to brush through, with a light salon-clean scent.

Ideal for natural or coloured blondes, balayage, and grey hair, especially if it easily turns warm or dull. Use a few times a week, or whenever your colour starts to look brassy, for a brighter, cleaner blonde that feels renewed.

Directions

How To Use ELEVEN Keep My Colour Blonde Shampoo

Wet hair thoroughly with warm water
Apply a small amount of shampoo to scalp and lengths
Massage gently until a rich lather forms, focusing on brassy areas
Leave on for 2–5 minutes, depending how strong a tone you want
Rinse well until water runs clear
Follow with conditioner, preferably a colour-care or hydrating formula
Use 1–3 times per week or as needed to control brassiness

Ingredients

ELEVEN Keep My Colour Blonde Shampoo Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Sodium Chloride, Cocamide MIPA, Glycol Distearate, Laureth-4, Polyquaternium-10, Glycerin, PEG-120 Methyl Glucose Dioleate, Tetrasodium EDTA, Citric Acid, Basic Violet 2 (CI 60730), Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Limonene, Linalool.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Glycol Distearate Thickeners and stabilisers

Opacifier and pearlising agent

Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.

May suit
Those who like creamy, luxurious-feeling shampoo or conditioner textures.

Worth knowing
It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Tetrasodium EDTA Chelating agents

Chelating agent

Helps bind metal ions in water to improve product stability and performance.

May suit
Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Worth knowing
Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Benzyl Alcohol Preservatives

Preservative

Helps preserve formulations and can also act as a solvent or light fragrance component.

May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.

Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.