Organic Matt Mudd 100g

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

People looking for improved slip, reduced frizz or better hold in styling products.

It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.

Those seeking added strength, light conditioning, or improved elasticity in their hair.

It provides a lightweight form of protein that can help support the hair’s structure without heavy build-up. Many formulations use it to enhance overall feel and resilience.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those who enjoy naturally derived citrus fragrances in haircare.

Like many essential oils, it can also contribute a light refreshing feel in formulations. Its scent strength means it is often used in small amounts.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those looking for gentle botanical additions or scalp-comforting formulas.

Sage extract is commonly included to support a balanced scalp environment and complement other conditioning ingredients. Its benefits can vary depending on the concentration and formulation.

Those looking for botanical ingredients that may help maintain a balanced scalp environment.

Nettle extract is traditionally included in haircare for its soothing and invigorating properties. Its effects vary depending on formulation and concentration.

Those looking for botanical ingredients in their hair or scalp care routines.

It is commonly included in formulations for its traditional association with strengthening and revitalising properties. Its benefits depend on the overall formula rather than the extract alone.

Those looking for gentle botanical support for scalp comfort or overall hair conditioning.

Yarrow extract is commonly included in formulations to complement other soothing or balancing ingredients. Its effects are mild and work best as part of a broader formula.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.