Common Ground Scalp Shampoo 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.

It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for conditioning support or richer, more emollient formulas.

It is naturally found in coconut and palm-derived oils and is commonly used to enhance texture and conditioning performance in haircare products.

People looking for a mild, low-irritation cleanser in shampoos or co-washes.

It is known for producing a rich lather even in sulphate-free formulas and is often used to create a smooth, conditioned feel after rinsing.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who enjoy refreshing, minty sensations or products designed to invigorate the scalp.

It is commonly used in haircare for its characteristic aroma and cooling effect. Essential oils are typically included at low levels to support sensory benefits.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in products formulated for pH balance or stability.

It supports formula consistency and can enhance the performance of other ingredients by keeping the product within its optimal pH range.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those looking for added hydration or smoother-feeling hair.

Pantolactone is related to panthenol and is often included to enhance a product’s moisturising performance. It can also contribute to a softer feel in both hair and skin formulations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.