The Shag Beach Paste 50g

$40.00

Only 2 remaining in stock!

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Estimated delivery: Mon, Jul 27th - Sat, Aug 1st

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Why You’ll love it

Creates beachy, lived-in texture

Matte finish with flexible hold

Absorbs excess oil and impurities

Conditions and reduces frizz

Description

Evo The Shag Beach Paste is a styling paste that creates effortless beachy texture, body, and volume with a matte finish. Suitable for all hair types, it delivers touchable separation while absorbing excess oil to keep styles fresh and long-lasting.

Formulated with kaolin for a dry, matte effect and zeolite to absorb impurities, it gives hair a lived-in look with flexible hold. Coconut oil helps condition and smooth frizz, leaving hair soft yet textured. With exotic fruit, coconut, peach, melon, rose, and vanilla fragrance notes, The Shag brings fresh, beach-inspired styling to everyday looks.

Directions

How To Use Evo The Shag Beach Paste

Work between hands to activate
Apply to mid-lengths and ends for texture and definition, or to roots for volume and lift
Use alone or layer and blow-dry with your favourite styling products for extra texture and style support

Ingredients

Evo The Shag Beach Paste Ingredients

Isopropyl Myristate, Magnesium Sulfate, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Hydrogenated Vegetable Oil, Peg-150, Hydroxystearic Acid, Glyceryl Stearate, Zeolite, Oleth-20, Dicaprylyl Carbonate, Hydrated Silica, Kaolin, Ceteareth-20, Water(Aqua), Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Parfum, Caprylyl Glycol, Stearalkonium Hectorite, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Propylene Carbonate, Mica, Diatomaceous Earth, Volcanic Ash, Quartz, Limonene, Linalool, Benzyl Salicylate, Butylphenyl Methylpropional, Benzyl Alcohol, Citronellol, Hexyl Cinnamal

Isopropyl Myristate Conditioning agents

Emollient and texture enhancer

Helps soften hair and improve slip by adding light, non-greasy conditioning.

May suit
Those looking for smoother-feeling hair or products that apply and spread easily.

Worth knowing
It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.
Caprylic/Capric Triglyceride Oils and butters

Lightweight emollient

A lightweight emollient that helps soften and smooth the hair without heaviness.

May suit
Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

Worth knowing
It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cocos Nucifera Oil Oils and butters

Conditioning oil

A rich oil that softens and conditions the hair and can reduce moisture loss.

May suit
Dry, coarse or thick hair that likes richer oils.

Worth knowing
Suits some hair types more than others, and a little usually goes a long way.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Argania Spinosa Kernel Oil Oils and butters

Conditioning oil

Softens and nourishes the hair, adding slip and a conditioned, glossy feel.

May suit
Dry, dull or frizz-prone hair.

Worth knowing
A popular conditioning oil used across many treatment and shine products.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Benzyl Salicylate Fragrance ingredients

Fragrance component

Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.

May suit
Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

Worth knowing
It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
Benzyl Alcohol Preservatives

Preservative

Helps preserve formulations and can also act as a solvent or light fragrance component.

May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.

Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Citronellol Fragrance ingredients

Fragrance component

A fragrance component with a soft floral, rose-like character.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl Cinnamal Fragrance ingredients

Fragrance component

A fragrance ingredient used to give products a light, floral scent.

May suit
Those who enjoy subtly scented haircare products.

Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.