The Shag Beach Paste 50g

Those looking for smoother-feeling hair or products that apply and spread easily.

It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.

People looking for added volume, beachy texture or stronger curl definition.

It is a simple mineral salt often used in styling sprays to create a firmer, more textured feel. Usage levels vary depending on how much definition or hold is desired.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those wanting added moisture, smoothness or frizz control.

It is created by hydrogenating plant-derived oils to give them a more stable, solid texture. This stability makes it useful in balms, creams and rich conditioning formulas.

Those looking for products with a richer, more stable texture.

It is a fatty acid derivative commonly used to improve product texture and spreadability. It also contributes mild emollient benefits.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those looking for products that support scalp freshness or help reduce mineral buildup from hard water.

Zeolite can enhance the feel and clarity of formulations by trapping unwanted ions or excess oil. It is used in small amounts to support product performance rather than as a primary active.

Those using products with essential oils or fragrance blends that need effective solubilisation.

It is a nonionic surfactant often used to keep formulas clear and uniform. It also supports gentle cleansing without high foaming.

Those who want a conditioning feel without the weight of richer oils or butters.

It is often used to improve spreadability and give hair products a silky, non-greasy finish. It can also help enhance product absorption and overall texture.

Those looking for lightweight oil control or products with a smoother, more refined texture.

It is a mineral-derived ingredient widely used to adjust viscosity and improve spreadability in formulations. In haircare it appears in small amounts, mainly for product consistency rather than direct hair effects.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those using styling or treatment products that require consistent texture and spreadability.

It is commonly used in both haircare and skincare to support product stability and performance.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

People looking for lightweight oil control or added grip in styling products.

It is primarily composed of silica and is commonly used in dry shampoos and texturising formulas for its natural absorbency.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy distinctly floral-scented products.

It is a recognised fragrance allergen, so people with known fragrance sensitivities may prefer to patch test. Regulations and usage vary by region, and it may be phased out in some markets.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.