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Shampoo Fudge Professional Everyday Clean Blonde Damage Rewind. Toning gradually, repair immediately.
KEEPS BLONDE HEALTHY AND BRIGHT
Removes yellow tones and damage from blonde hair gradually.
Designed for daily use to keep salon-fresh colour.
Opti-PLEX technology fortifies hair, allowing it to rewind and rebuild damage caused by chemical treatments and thermal styling.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium Benzoate, Pentylene Glycol, Polysilicone-15, Potassium Sorbate, Hexyl Cinnamal, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Gycol, Polyglyceryl-3 Caprate, Phenoxyethanol, Citronellol, Palmitamidopropyltrimonium Chloride, Propylene Glycol, CI 60730 (Ext. Violet 2).
The water base that carries and dissolves the other ingredients in most products.
All hair and skin types.
Almost always the first ingredient listed in water-based products.
A mild, sulphate-free surfactant that helps cleanse hair and scalp while creating a soft, creamy lather.
People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.
It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.
A gentle, coconut‑derived surfactant that helps cleanse hair and create a soft lather.
Those looking for a mild cleansing option that supports a gentle shampoo feel.
It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.
A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.
Most hair types, including those wanting a gentler wash.
Often paired with other surfactants to make a formula feel milder.
A gentle, plant-derived surfactant used to cleanse hair and help products foam.
Those looking for mild cleansing, including people with sensitive scalps or dry hair.
It is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.
Helps thicken and stabilise formulations while adding mild cleansing action.
Those using shampoos or washes that benefit from a richer, more stable texture.
It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.
Attracts and holds water to help hair feel hydrated and soft.
Dry or dehydrated hair, and many curl and moisture routines.
A very common, well-tolerated humectant used across countless products.
Adds a pearlescent look and helps thicken and stabilise shampoos and conditioners.
Those who like creamy, luxurious-feeling shampoo or conditioner textures.
It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.
Gives the product its scent.
People who enjoy a scented product.
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
Those interested in how a product’s texture and lather are achieved.
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Fine-tunes the product pH, which can help the hair surface feel smooth.
Most hair types as part of a balanced formula.
Usually present in small amounts to balance the formula.
A conditioning polymer that helps smooth hair and improve slip.
Those looking for softer, easier-to-detangle hair.
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Binds to minerals from hard water so the product works consistently and stays stable.
All products, especially in hard-water areas.
Used in tiny amounts to keep formulas performing reliably.
Helps protect water-based products from spoilage so they stay usable.
All products that need a preservative system.
Often paired with other preservatives for broad protection.
Helps attract and hold moisture while also improving the spreadability of a formula.
Those seeking lightweight hydration without heaviness.
It also supports product texture and can enhance the performance of other ingredients in a formula.
A silicone-based UV filter that helps protect hair from UVB exposure.
Those who spend time outdoors or wish to help reduce UV-related colour fade.
It is commonly used in haircare to support UV defence without adding a heavy feel. Often combined with other conditioning agents for smoother application.
Helps keep haircare formulas stable by preventing the growth of microbes.
Anyone who uses water-based products that benefit from reliable preservation.
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
A fragrance ingredient used to give products a light, floral scent.
Those who enjoy subtly scented haircare products.
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
A conditioning polymer that helps smooth, soften and reduce static in the hair.
People looking for improved slip, reduced frizz or easier detangling.
It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.
A fragrance component that also occurs naturally in many citrus and plant oils.
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
A conditioning silicone that helps smooth and soften the hair.
People looking for improved slip, reduced frizz or easier detangling.
It forms a light, durable film on the hair that can enhance shine and manageability. It is commonly used in conditioners and styling products for long-lasting smoothness.
A protein-derived ingredient that helps condition and reinforce the hair fibre.
People looking to improve hair strength, smoothness or resistance to breakage.
It forms a lightweight film on the hair to boost softness and resilience without heavy build-up. Often used in strengthening and smoothing formulas.
A fragrance component with a soft, violet-like character.
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Coumarin is a fragrance ingredient that adds a sweet, warm, slightly herbal note to scented formulations.
Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.
It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.
A fragrance component found naturally in many flowers and spices.
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
A mild non-ionic surfactant that helps blend oil and water in haircare formulas.
Those using lightweight cleansers or products designed to distribute oils evenly through the hair.
It is commonly used to improve texture and stability in modern formulations while remaining gentle on the scalp and hair.
Helps keep the product stable and pleasant to use after opening.
All products that need protecting from spoilage.
A very common, well-studied preservative used at low levels.
A fragrance component with a soft floral, rose-like character.
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
A cationic conditioning agent that helps smooth and soften hair.
People looking for improved manageability, reduced static and smoother-feeling hair.
It is often used in conditioners and treatments to enhance slip and reduce tangling. Its positive charge helps it bind to the hair surface for a conditioning effect.
Helps hold moisture and carry other ingredients through the formula.
Most hair types as part of a moisturising formula.
A widely used humectant and carrier ingredient.
A synthetic violet dye used to add colour or adjust tones in haircare products.
People using colour-depositing shampoos, conditioners or masks may find it relevant.
It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.
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Everyday Clean Blonde Damage Rewind Violet-Toning Shampoo
